Sat.Jun 02, 2018 - Fri.Jun 08, 2018

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6 Tips to Build a Better Career Page for Your Organization

Zoominfo

In today’s digital world, recruiters use a variety of platforms for candidate sourcing. But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% ( source ).

Briefing 250
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A pragmatist's take on sustainability: interview with Yossi Sheffi

DC Velocity

It can be hard to find a nuanced discussion of corporate sustainability. But Yossi Sheffi's new book aims to provide just that, offering a clear-eyed take on the challenges and benefits of going green.

IT 76
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Why Customer Experience fails in organizations!

MarketCulture

Recently I asked a colleague, Sean Gallagher, President at Influence. Success , to review our book, The Customer Culture Imperative, compared with other books that address the area of customer. experience. He said”: “Many books on customer experience are useful and. interesting reads. And I found Professor Phil Klaus’ book (Measuring. Customer Experience) and Fred Reichheld’s book (The Ultimate.

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Comment on See Competitors’ AdWords & Optimize Your AdWord Strategy by Fast Car Accesories

Kompyte

This info is worth everyone’s attention. How can I find outt more?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership.

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Industrial Truck Association announces updated speakers, agenda for National Forklift Safety Day 2018

DC Velocity

On June 12, forklift manufacturers will once again head to Washington to inform legislators and policymakers about the importance of forklift safety and proper operator training. Here's the latest on what they have planned for this fifth annual event.

More Trending

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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). As that number grows so does the opportunity to reach potential customers in new ways. If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. In today’s blog post, we’ll teach you a few easy ways to effectively promote your B2B company on Instagram.

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June 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Let’s jump right in! 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target

Sales 154
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UPS should risk short-term Teamsters strike to gain flexibility, analyst says

DC Velocity

Walkout might be worth it if it ends up yielding labor concessions, Wolfe Research says.

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Lift truck makers celebrate National Forklift Safety Day 2018 with special offers and local events

DC Velocity

Lift truck manufacturers, dealers, and providers of associated products will be observing National Forklift Safety Day on June 12, 2018. Here are just a few examples of the events, literature, and promotions they'll be offering around the country.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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National Forklift Safety Day 2018

DC Velocity

Here is our special coverage to mark the fifth annual National Forklift Safety Day, June 12.

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SAP offers ERP on Google, Microsoft, and Amazon cloud platforms

DC Velocity

Wider availability will support initiatives in information security, data management, firm says at user conference.

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C.H. Robinson executive tosses cold water on "urban fulfillment" concept

DC Velocity

High costs, tight space, tough competition from other types of development create major headwinds, company's chief commercial officer says.

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Lithium Werks and Exro Technologies team up on battery efficiency

DC Velocity

Collaboration could create better lithium-ion batteries for material handling industry and other sectors, firms say.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Home Depot launches pilot for ambitious outbound delivery plan

DC Velocity

Four-year, $1.2 billion initiative aimed at making next-day deliveries to all U.S. customers.

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WERC names Walmart exec as new member president

DC Velocity

Ken Woodlin says priority is for logistics management organization to stay on top of "rapidly evolving" industry.

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Logistics gives back

DC Velocity

Here's our monthly roundup of some of the charitable works and donations by companies in the material handling and logistics space.

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Transport, warehousing employment gains in May fueled by warehousing, truck, couriers

DC Velocity

Government data shows sector gained 19,000 jobs over April figures.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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SAP updates CRM platform for product customization, data privacy

DC Velocity

Firm also launches data management suite for handling "sprawl" of information generated from diverse sources.

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New program offers AWESOME scholarship to MIT

DC Velocity

One woman will win a full-tuition fellowship for graduate studies in supply chain management.

Win 40
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They're just mad about saffron.

DC Velocity

FedEx awards $25,000 small business grant to purveyor of the mellow yellow spice.

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U.S. Xpress seen raising up to $360 million as it launches IPO

DC Velocity

More than 18 million shares to be offered at between $18 and $20 per share.

IT 40
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Leach, former Coyote executive, named CEO of Canadian 3PL

DC Velocity

FLS Transportation hires ex-Coyote CCO.

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Delta's cargo division names Jalil to top commercial post

DC Velocity

Company veteran to run all of division's commercial activities.

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Lineage Logistics acquires cold storage provider SCS

DC Velocity

Lineage to enter Wisconsin cold storage market for first time.

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Freight broker GlobalTranz sold to private equity firm Jordan Co.

DC Velocity

Firm purchased from investor consortium.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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UPS expands its LCL service by adding sailings in 130 lanes

DC Velocity

Company says it now covers most of globe with service.

IT 40
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DSC Logistics acquired by South Korean logistics firm

DC Velocity

CJ buys 90-percent stake of $216 million.

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Teamsters withdraw bid to represent XPO drivers in Erie, Pa.

DC Velocity

Move affects 24 company drivers.

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Data: The Key to Account-Based Marketing Success

Zoominfo

Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ). You might be thinking, what does data have to do with account-based marketing?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.