Sat.Apr 17, 2021 - Fri.Apr 23, 2021

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10 Essential Examples of Competitive Intelligence

Crayon

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Even if you manage to keep track of everything , it can be difficult to determine (1) which insights are valuable and (2) how to go about inspiring action across your organization.

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What Should Be Included In A Competitor Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall Competitive Intelligence (CI) strategy of the firm. By building a comprehensive understanding of the profiles, behaviors, and strategies of competitors, businesses can make more informed decisions and better position themselves for long

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Risks and Necessary Precautions Regarding Employee Data Leaks

Smart Data Collective

The need to protect data is one that most companies are more than aware of. However, many businesses operate under the misconception that any potential threats or breaches are being conducted externally. Employee negligence is a very costly cause of data leaks. The average cost of a data record compromised by a careless employee is $160. Around 66% of all data leaks are caused by employees making mistakes with digital records.

Security 299
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Competitive Intelligence Expert Professor Fumiyuki Takahashi of the Japan University of Economics

Octopus

This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Professor Fumiyuki Takahashi of the Japan University of Economics. At the end of this series of questions, we will analyse the answers and. Read More. The post Competitive Intelligence Expert Professor Fumiyuki Takahashi of the Japan University of Economics appeared first on Octopus Competitive Intelligence.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Social Listening: Everything to Know Before You Start

mention

( Lea este artículo en español ). ( Lire cet article en français ). 4.2 billion. This is the amount of social media users out there ( WeAreSocial , January 2021). In 2021, this represents about 53% of the world’s population. As a result, we see a LOT of fresh data published and shared each day online. Here’s a snapshot of the estimated amount of information circulating each minute in 2021 on Facebook, YouTube, Instagram, and Twitter.

Gaming 246
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Five Reasons to do a Competitive Analysis in 2021

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Over the past year, much has changed. Industries have experienced tectonic shifts, customer demands have evolved rapidly, and boundless new opportunities have presented themselves. With all these changes, the need for organizations to perform competitive analysis has only been heightened.

Analysis 339

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Competitor Analysis For Any Size Business With a Quick and Dirty Tool

Octopus

This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors. What is Competitor Analysis? Competitor Analysis is an evaluation of your identified. Read More. The post Competitor Analysis For Any Size Business With a Quick and Dirty Tool appeared first on Octopus Competitive Intelligence.

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Got an awesome YouTube video? Here’re 8 ways to promote it for more views

mention

Congratulations on an awesome YouTube video. But, the real work begins now. In this blog, I’ll explain the different ways you can repurpose your YouTube videos and drive more traffic to it. But, first, let us answer a few basic questions. Why do I need to repurpose my videos? Think about it, you’ve spent a lot of time and effort to: Come up with ideas for your YouTube channel Create/shoot those videos Edit them to suit your brand/style Fill in the descriptions, tags, etc.

IT 245
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Automation: The Secret to Next-Level Go-To-Market Strategy

Zoominfo

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies.

Marketing 242
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Study: Most Executives Consider Big Data Crucial but Lack Strategies

Smart Data Collective

Big data is having a tremendous impact on the future of modern business. Many business owners recognize its benefits, but fail to invest in it appropriately. Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How Competitive Intelligence Helped a Software Provider Better Understand Their Competitive Environment

Octopus

This article explains how Competitive Intelligence helped a software provider better understand their competitive environment. And gave them a deeper understanding of their main threat. You know how You when you have a pretty big competitor. And it’s taking market. Read More. The post How Competitive Intelligence Helped a Software Provider Better Understand Their Competitive Environment appeared first on Octopus Competitive Intelligence.

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Here’s What Brands Can Learn from Nike & Adidas Digital Disruption Amidst COVID-19

Intelligence Node

Examining the increasingly digital, personalized sportswear market. As with many retail sectors, the 2020 sportswear faced some unprecedented changes due to Covid-19 — both from customers and the market at large. For starters, Covid’s impact can be seen in changing customer values. On a surface level, demand for athleisure increased. The pandemic forced stay-at-home orders […].

Learning 197
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'Extraordinary' Service Delivery is Driven by Human-Bot Collaboration

ArchIntel

ArchIntel™ -. Oded Karev , general manager of NICE Robotic Process Automation , has written an article explaining that the combination of humans and robots “inspires extraordinary” service delivery. In his article published on VentureBeat, Karev said that the coronavirus pandemic has put businesses under “significant” operational pressure to improve their approaches to the delivery of services in order to stay competitive.

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Understanding the Tremendous Benefits of IoT for Small Businesses

Smart Data Collective

IoT has evolved the technology and made many devices easier to control with actions such as voice commands or claps. Now, to find out how IoT has contributed in the culture of small businesses, let’s have a read! The Internet of Things (IoT) refers to the technology that has made wireless communication possible. The IoT refers to a network that connects devices and makes the data transfer task possible even without the usage of wires.

Business 226
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Creating Loyalty Through Customer Journey Mapping

Primary Intelligence

Customer loyalty begins with a great customer experience. As Vince Lombardi once said, “It takes months to find a customer… seconds to lose one.” Customer loyalty is built on trust, understanding, and problem-solving. By implementing these values into every step of your customer journey map, you’ll be able to improve the overall customer experience, increase loyalty, and decrease customer churn.

Loss 194
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Is Competitive Intelligence Insight an Antidote to Lies and Statistics?

Octopus

This article asks is Competitive Intelligence insight an antidote to lies and statistics? It is irrefutable that the whole world faces an entirely new set of challenges and opportunities. And one’s that will almost certainly reflect unexpected and unknown elements. Read More. The post Is Competitive Intelligence Insight an Antidote to Lies and Statistics?

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Automation: The Secret to Next-Level Go-To-Market Strategy

Zoominfo

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies.

Marketing 130
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3 Ways You Can Use Software to Improve Your Trading Decisions

Smart Data Collective

Trading is an exciting and often lucrative way of making money in the stock markets. Those with the requisite skillset can profit from price fluctuations with little more than their laptop and an internet connection. With that said, there is now a myriad of software and trading tools available to help you better evaluate patterns in trading data and spot profitable set-ups with ease.

Gaming 222
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Four Questions to Ask When Monitoring Your Competitors

ArchIntel

ArchIntel™ -. PitchBook , a software-as-a-service company that delivers data, research and technology covering private capital markets, laid down four questions that companies need to ask about their competitors. In a recent blog, PitchBook said that protecting a company’s growth entails being vigilant about its competitors. The first question to ask when monitoring the competitive landscape and looking for new opportunities is: Who are the major players in the market?

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Competitive Intelligence Thinking to Go For When Up Against a Competitor

Octopus

This article is called Competitive Intelligence thinking go for when up against a competitor. You are sitting in your office with your sales director. She tells you that a competitor is telling clients that their new product is game-changing. Their. Read More. The post Competitive Intelligence Thinking to Go For When Up Against a Competitor appeared first on Octopus Competitive Intelligence.

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Key Takeaways from “Talk Data to Me,” Season 1

Zoominfo

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. And all of that is correct. On the flip side, though, looking at data as a wealth of information — one that sparks questions, gives answers, and reveals patterns which ultimately help us arrive at meaningful insights — is equally as correct.

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How is Mobile Intelligence Reshaping the Marketing Industry?

Smart Data Collective

Why mobile apps are now invincible parts and parcels of digital marketing strategy for brands worldwide, artificial intelligence (AI) continues to make unprecedented valuable contributions to help brands achieve their goals. The power of AI-powered mobile apps in digital marketing seems to have a far-reaching impact. AI as technology continues to evolve and get better along with mobile apps.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Crowe Looking to Hire Market Intelligence Manager

ArchIntel

ArchIntel™ -. The global professional services market is expected to grow from $5028. 94 billion in 2020 to $5428. 45 billion in 2021 at a compound annual growth rate (CAGR) of 7. 9%.The market is expected to reach $7063. 87 billion in 2025 at a CAGR of 7%. — Research And Markets. Crowe is currently recruiting a market intelligence manager to serve as an integral part of the company’s market intelligence team headquartered in Grand Rapids, Michigan.

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SCIP IntelliCast Podcast About Intelligence, Strategy, and Leadership and the EuroSummit

Octopus

This post introduces our readers to SCIP’s Interview-Style Podcast About Intelligence, Strategy, and Leadership and the May 2021 EuroSummit. Sit down, take a rest, have a coffee and listen to some terrific insight to help you in your work. IntelliCast. Read More. The post SCIP IntelliCast Podcast About Intelligence, Strategy, and Leadership and the EuroSummit appeared first on Octopus Competitive Intelligence.

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ZoomInfo Achieves GDPR Practices Validation to Ensure Privacy and Protection in EU

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. We go above and beyond to ensure that we exceed standards in data compliance, protection, and security.

Profiling 130
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Using Data Analytics to Create a Great Employee Gifting Strategy

Smart Data Collective

Data analytics has helped countless companies develop better employee management strategies. They can use data analytics to boost employee morale, lift productivity and minimize turnover. There are also a lot of AI employee monitoring tools that have proven to be very successful. One way that big data can help boost employee morale is by coming up with an ideal gifting strategy.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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How to Track Down Online Ghosts Using Open-Source Intelligence

ArchIntel

ArchIntel™ -. Despite the seemingly impersonal nature of the internet, anyone who spends enough time online will find it hard to stay anonymous forever. An article on Skopenow’s website said that virtually everyone now has a basic digital footprint that is hard to erase , and much of these telltale signs may be sprinkled across open sources. Author Laura O’Driscol said many fugitives and others seeking to conceal their identities do certain things online that expose them whether or n

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Employee Advocacy: The Key to Social Media Marketing Strategies

Weidert Group

Are you overlooking one of your company’s greatest potential marketing assets? It’s a force that, when truly inspired, could transform your digital strategy and elevate your online presence in the marketplace. I’m talking about your employees! Social media employee advocacy is an unlimited power source, and marketers are increasingly leveraging it to its fullest potential.

Marketing 102
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ZoomInfo Achieves GDPR Practices Validation to Ensure Privacy and Protection in EU

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. We go above and beyond to ensure that we exceed standards in data compliance, protection, and security.

Profiling 130
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How to Get the Most from Your Social Listening Tools

Netbasequid

Brands that are not using social listening tools to inform their business intelligence are at a disadvantage compared to competitors that do. In the competitive world of business, every scrap of intel offers a tactical advantage since information works to displace risk. In this post, we’ll explore how you can use social listening tools to beat your competitors, with a focus on: Why social listening is a powerful competitive tool.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.