Digital B2B Marketing

DECEMBER 20, 2012

I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account.

Profiling 104

Profiling Research Information IT 104

Elegant BI

DECEMBER 30, 2012

Advice for ERP Vendors, Integrators, Consultants: Integrate ERP and BI for GREAT Customer Value! Every enterprise is cautious about IT investment. In this crazy, competitive business environment, everyone must consider the value, ROI and TCO of technology solutions. If ERP vendors want to market products and services to value conscious clients, they must provide innovative, cost-effective solutions to help the customer achieve business goals quickly and minimize investment.

Business Environment 40

Business Environment Business Intelligence Advantage Advantage 40

Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member.

Profiling 83

Profiling Research Marketing Marketing 83

Digital B2B Marketing

DECEMBER 11, 2012

In B2B marketing organizations, content marketing aims to help buyers buy. Right? Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource. Wow, that sounds amazing.

Marketing 69

Marketing Marketing Education Sales 69

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Elegant BI

DECEMBER 14, 2012

Don’t Use a Row Boat to Navigate Oceans of Data. I recently joined a cross-functional team to recommend a business intelligence solution, improve planning and better predict results using objective metrics. Our company owns businesses in several industries and wanted to eliminate guesswork and accurately plan and measure results across all businesses.

Data Mining 40

Data Mining KPI Business Intelligence Intelligence 40

Digital B2B Marketing

DECEMBER 18, 2012

As a marketer it may be difficult to believe, but marketing is not a business objective. Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this. Unfortunately, when ideas need to be encapsulated in 140 characters or forced into a list post template, marketers end up talking about a path instead of how to select the right path or uncover new innovative solutions.

Travel 59

Travel Profiling Banking Innovation 59

Digital B2B Marketing

DECEMBER 6, 2012

Louder. Bigger. Sexier. Shocking And just maybe: More Useful We are inundated by marketing today. In a bid to stand out in the sea of marketing competing for our attention, marketing continues to move to the extremes. The future will push the boundaries of what we accept and expect in marketing. Here are just a few ways marketers will push the boundaries in the coming years.

Marketing 73

Marketing Marketing Entertainment Technology 73