Digital B2B Marketing
SEPTEMBER 25, 2012
If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Here is a screenshot of the endorse box on one of my connection’s profile page: With one click, I can endorse Lauren’s skills in these five areas simply because we are connected.
Elegant BI
SEPTEMBER 29, 2012
Decisions, Decisions! BI is the Answer! As business people, we’re faced with decisions every day and they aren’t limited to what kind of latte to buy, what to have for lunch. I’m talking about the real strategic, operational and tactical decisions that drive business success. In today’s fast paced market, there is no room for error. But, how do you achieve true Business Intelligence and analyze information without employing an army of analysts and IT staff?
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Digital B2B Marketing
SEPTEMBER 13, 2012
You have agonized over your copy, crafting something with depth and nuance. You tell the story around the table of how the message and design combine to illustrate your brand’s superiority. As you explain it heads begin to nod, the connection becomes clear and the program moves forward. The problem is, you expect your audience to find the same winding road from creative to communication objective, with no map or guide.
Digital B2B Marketing
SEPTEMBER 20, 2012
Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? B2B buyer personas were the topic of discussion recently on #B2Bchat and the group shared their perspective on these and a number of other questions.
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Digital B2B Marketing
SEPTEMBER 27, 2012
Two weeks ago GoDaddy’s outage knocked numerous sites offline for an extended period of time. On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks.
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Digital B2B Marketing
SEPTEMBER 18, 2012
You go to Macys.com and you see baby clothes prominently featured on the homepage. You sign up for the newsletter that promises daily special deals on baby clothes and toys. It is a no-brainer, your first child is on the way. Macy’s newsletter arrives in your inbox promptly at 5:55 AM every morning, just as you sit down with coffee and fire up your email.
Digital B2B Marketing
SEPTEMBER 6, 2012
Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. Google and Wikipedia have put information on nearly any subject just a keystroke or click away. In our personal lives, convenience is all around us and we expect it at every turn.
Elegant BI
SEPTEMBER 14, 2012
The Sad Tale of Jodi and Her Restrictive BI Solution. Last year, my friend, Jodi acquired a BI solution. Unfortunately, web access from outside the company walls was a sort of Rube Goldberg affair. You remember Rube! His cartoons depicted complex gadgets performing simple tasks in convoluted ways. BI access from outside your company network should not be fashioned after Rube!
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