Wed.Feb 02, 2022

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Tinuiti Launches New Omnichannel Performance Influencer Practice

Tinuiti

Full-Funnel Influencer Marketing Solution To Drive Measurable ROI at Scale for Brands NEW YORK, NY, February 2, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and […]

Marketing 130
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Competitive Intelligence Reviews Can Help Companies Improve Future Performance

ArchIntel

ArchIntel™ -. Reflecting on previous performance is essential for any business, and the same should be true for competitive intelligence. Doing a CI performance review could position an organization for a better year ahead by allowing it to spot what could be done better or what could be sustained. Octopus Intelligence discusses how performance assessment could help improve CI in 2022.

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Five simple (but important) elements to include when creating a strategy for innovation success

Vable

During January’s SKILLS22 conference, Alicia Hardy from White and Case gave us some suggestions to ensure a law firm is successful when implementing innovative solutions.

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Luxury Hotel Brand Uses Online Management, Competitive Intelligence to Improve Customer Engagement

ArchIntel

ArchIntel™ -. Online brand management is becoming more important in the modern era for businesses to be more successful. Making sure that companies will make their presence felt in the online world will help them gain more customers, connect with consumers and stay relevant in the market. Marketing Tech News explores how a luxury hospitality brand uses online marketing and competitive intelligence to improve its presence and overall performance.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Conduct Competitive Intelligence Research

Owler

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. It is a combination of: Market intelligence Strategic planning The competitive landscape Development metrics The Strategic and Competitive Intelligence Professionals (SCIP) considers competitive intelligence the key to organizations being able to handle risk while increasing th

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US Cybersecurity Industry Seen to Get Windfall Due to Growing Threats

ArchIntel

ArchIntel™ -. The United States’ cybersecurity market will generate annual revenues of around $58 billion in 2022, a report by Statista forecasted. Revenues for the sector are expected to register a compound annual growth rate of 7.44 percent during the 2022 to 2026 period. Based on these projections, the U.S. cybersecurity market could be posting as much as $76 billion, the study further said.

Profiling 104

More Trending

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How the Technology Industry Can Speed up Environmental Protection Efforts

Dataversity

The recent UN Climate Change Conference (COP26) revealed a massive credibility gap between government current policies and their net-zero goals. Even with full implementation of emissions targets set for 2030, the planet is expected to heat up by 2.4°C by the end of the century. This alarming gap has cast a dark shadow of doubt over […]. The post How the Technology Industry Can Speed up Environmental Protection Efforts appeared first on DATAVERSITY.

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The State of Health & Wellness Ads Report 2022

Pathmatics

As the U.S. continues to adapt to the COVID-19 pandemic, there is more attention than ever on the health and wellness space, from COVID vaccines to rapid tests. This ever-changing medical landscape made it essential for advertisers to quickly adjust their spending and creative strategies to keep up with the latest trends.

IT 52
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Will They Blend? Microsoft SharePoint Meets Google Cloud Storage

Dataversity

In the “Will They Blend?” blog series, we experiment with the most interesting blends of data and tools. Whether it’s mixing traditional sources with modern data lakes, open-source DevOps on the cloud with protected internal legacy tools, SQL with NoSQL, web-wisdom-of-the-crowd with in-house handwritten notes, or IoT sensor data with idle chatting, we’re curious to […].

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5 Social Media Audit Examples and How to Conduct One

Netbasequid

Staying on top of how your company is perceived by social media users around the world is critical. With the growth of this online tool for communication, shopping and even getting news, it’s never been more important to keep an eye on the prize. We have five social media audit examples and how to conduct one detailed below to help you get started. Your brand needs to understand the potential world of intel available online.

Travel 105
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Case Study – Augmented Analytics OEM Partnership for U.S. Healthcare ERP Business

Elegant BI

Our Partner is a healthcare service provider in the United States providing a web-based, patient-centric, healthcare management solution and workflow solutions to increase operational efficiency and reduce costs for its hospitals and healthcare facility Clients. Since 1999, the Partner has provided services to the durable medical equipment and supply market with solutions that benefit many healthcare organizations and clinics in the U.S.