Fri.Jan 12, 2024

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Survey: Execs eager to implement generative AI, but few know how

CIO

Overwhelming majorities of executives around the world are planning to spend money on generative AI this year, but very few are truly ready for the technology, according to a survey released today by the Boston Consulting Group. Fully 85% of the more than 1,400 executives surveyed for BCG’s AI Radar report said that they were planning to invest in generative AI, but the report found that the technology faces a wide array of stumbling blocks at most organizations.

Knowledge 794
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Video Marketing Trends for 2024: What You Need to Know

mention

Video content accounts for 80% of all the marketing material we see online today. Focusing on video marketing in 2024 is a great move for businesses and marketers. 2023 has been a great year for marketers who created more video content for businesses. Times are changing, and the video marketing sphere will witness a lot of advancements in the coming years.

Marketing 167
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“If organisations are hacked, they should stay calm and act quickly by instantly activating their incident response plan”

CIO

CIO Middle East discuss with Muath AlHomoud, Director of Cybersecurity about how organisations should learn from the hacking activities performed on them so they can implement more effective cyber defences and plan against similar or more sophisticated attacks. Q. From a cybersecurity perspective, how has 2023 been? A. The year has been marked by a general increase in state-sponsored attacks due to geopolitical conflicts.

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Evolving Retail Tech Strategies in the US Alcoholic Beverages Market

Intelligence Node

As of 2023, the revenue of the US Alcoholic Beverages market amounts to US$283.80 billion. The segment already comprises a massive portion of the overall $331 billion US beverage market. The post Evolving Retail Tech Strategies in the US Alcoholic Beverages Market appeared first on Blog.

Retail 104
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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When CX and EX collide: technology strategies for a new era of working

CIO

The shift from using offices to hybrid working has changed how we define “working” and also how we think about the customer experience and employee experience (CX and EX). Before the rise in hybrid working, these experiences were split: there was the office-based employee experience and the (usually) contact-center-based customer experience. But although customers would connect with employees through contact centers, contact center agents were not always seen as office employees.

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9 CRM trends for 2024

CIO

Customer relationship management (CRM) has long been a mature, commoditized product category. An estimated 90% of companies with 10 or more employees already have at least one CRM system. And the major players in the CRM market are among the most established names in the industry — Salesforce, Microsoft, Oracle, and SAP. But several key trends are shaking up the market for CRM systems, which encompass sales, marketing and customer service.

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HR Horizons 2024: Reflecting on 2023 and Preparing for the Future

Splash BI

Upcoming Webinar HR Horizons 2024: Reflecting on 2023 and Preparing for the Future WED, JAN 31, 2024 02 PM ET Jump to abstract Abstract Join us for a forward-looking panel discussion where leading HR experts reflect on the pivotal trends and metrics of 2023, providing essential insights for HR Professionals. This panel discussion will offer a comprehensive analysis and interactive dialogue on how the past year has shaped the landscape of Human Resources and what it means for the future. 2023 Re

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Three Myths About Generative AI in the Workplace – and How You Can Bust Them

Dataversity

In the past year or so, generative AI has received more media attention than any other type of technology. Up until this point, data science has been at the center of these innovation stories, and rightfully so: None of the next-generation technology tools can work without a strong data science program. As soon as generative […] The post Three Myths About Generative AI in the Workplace – and How You Can Bust Them appeared first on DATAVERSITY.

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Protected: How to measure Market Intelligence success with KPIs 

M Brain

Companies rely on competitive intelligence to gather and analyze information about their competitors. Measuring the success of these efforts is equally important. Use KPIs to check monitor progress for the competitive edge.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Four Perspectives on the Art of Data Analytics

Dataversity

As data science professionals, we are often viewed as people who draw conclusions based only on data and minimize other factors. This perception usually becomes contentious when the insights and evidence from the data are inconsistent with somebody else’s “hypothesis.” Or we are confused and maybe frustrated when “qualitative” analysis trumps quantitative analysis.