Fri.May 13, 2022

8 Irresistible Call to Action Examples for Digital Marketers


A well-executed call to action (CTA) is a key element of effective digital marketing. It compels viewers to take action and is the gateway to acquiring leads and converting them to potential customers. It’s the driving force behind lead generation , and it can make or break your sales funnel.

Impressive Ways that AI Improves Business Analytics Insights

Smart Data Collective

Did you know that global companies are projected to spend nearly $1.6 trillion on AI by 2030 ? The demand for AI services is growing due to the many powerful benefits it offers.


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Featured in Retail Touchpoints: A Generational Analysis of Today’s Home Improvement Customers


The article below appeared in Retail Touchpoints on March 17, 2022. Read it in its entirety here.

Ethical Considerations with Data-Driven Employee Monitoring

Smart Data Collective

There are many reasons big data has become a double-edged sword for businesses. One of the biggest examples is with employee monitoring. Many companies are using data analytics to monitor their employee productivity and other behavior.

Featured in AdvertisingWeek: How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel


The article by Shiva Sharif below appeared in AdvertisingWeek. Read it in its entirety here. The upheaval of the past two years has touched every aspect of consumer lives, including their finances and how they think about money management.

Managing Risk with Real-time Data-driven Intelligence


When it comes to managing risk, businesses are increasingly finding the landscape shifting under their feet. As a result, managing risk has become a much larger consideration – and even a priority – for companies in any category.