Wed.Mar 22, 2023

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How B2B Companies Use Competitive Intelligence to Improve Retention

Crayon

You’ve probably heard the saying, “A rising tide lifts all boats.” It’s associated with the idea that an improved economy will benefit all participants. But what happens when the economic environment is more challenging? B2B companies still need to grow, albeit likely at a slower pace. Where does new revenue come from without a ‘rising tide’?

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How culture and strategic partnerships help fuel transformation

CIO

Multinational insurance and finance corporation AIA New Zealand’s dream is to help make the country one of the healthiest and best protected nations in the world. That’s no small undertaking, and as CTO for the company, it’s Marc Hale’s core responsibility to help achieve that goal by providing a secure and stable platform on which the business can operate and innovate.

Finance 615
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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. From classic must-reads and frame-breaking bestsellers, to lesser-known gems, these resources offer valuable lessons, strategies, and perspectives that will help you sharpen your skills.

Marketing 260
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ServiceNow continues workflow platform expansion with Utah release

CIO

With its Utah release, ServiceNow is expanding the reach of its Now Platform for workflow automation into new areas, and enhancing its performance in others. Since ServiceNow introduced role-based workspaces as part of its new user interface, Next Experience, in March 2022, coverage has grown with each passing release. Utah’s additions include dedicated workspaces for security incident response and operational resilience to help workers concentrate on what needs to be done in moments of crisis.

Gaming 325
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top 10 questions in competitor research for strategy teams

Aqute Intelligence

Often it is strategy teams that manage and instigate competitive intelligence projects. Competitor analysis may be the goal for its own sake or it may be conducted in support of other activities such as corporate strategy, acquisitions or reorganizations. Competitor analysis questions asked by strategy teams may be similar to those asked by other business teams, and in fact may be used to enable those business teams in their own projects.

Research 130

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4 Critical Content Sets For Navigating Economic Uncertainty

Alpha Sense BI

Amidst a host of macroeconomic factors—the Russian-Ukrainian War, inflation, and supply chain shortages, to name a few—business leaders are facing a multitude of difficult decisions and unique challenges. In this uncertain time, earnings targets are frequently not being met, layoffs are almost a matter of course, and companies are forced to do more with less to keep meeting their bottom line.

Banking 98
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Domo helps GE HealthCare measure and optimize its professional services

Domo

Professional services go hand-in-hand with the sale of modern medical equipment. In many of the markets we serve, customers ask us to help them plan, install, and maintain our solutions. At its core, our professionals’ time and experience provide value for the customer, and there’s a lot that goes into that equation. Our estimates of project duration can be thrown off by scoping errors, system downtime, customer readiness, and a host of other factors.

IT 52
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How to build personas for a content strategy that leads to conversion

Infegy

Series: Social Intelligence for Content Strategy - Part I Do you ever feel like the product, service, or brand you’re trying to sell is a step (or several!) above a competitor’s, and yet, the competitor seems to have better sales, bigger clients, and a larger share of the market than you/your client?

Sales 52
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GE HealthCare creates a single source of truth with Domo reporting

Domo

Like most companies with offices around the world, GE Healthcare relies on multiple databases to collect and maintain critical business information. Some of these are customized to meet unique local regulations and reporting requirements; others are embedded so deeply in related systems and operational processes that it doesn’t make business sense to consolidate them.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Maximizing Your Enterprise Data Security: The Ultimate Guide to Secure Data Transfer

Dataversity

Running a modern business is only possible with frequent file transfers. Expanding one’s presence in the digital space and changing working habits make the practice even more widespread. While efficient, data transfer can pose risks to security and credibility. Being up to speed on current best practices is critical to a company’s continued data integrity and reputation. […] The post Maximizing Your Enterprise Data Security: The Ultimate Guide to Secure Data Transfer appeared first on DATA

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How can CIOs protect Personal Identifiable Information (PII) for a new class of data consumers?

CIO

Industries increasingly rely on data and AI to enhance processes and decision-making. However, they face a significant challenge in ensuring privacy due to sensitive Personally Identifiable Information (PII) in most enterprise datasets. Safeguarding PII is not a new problem. Conventional IT and data teams query data containing PII, but only a select few require access.

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Marketers Use AI to Take Advantage of 3D Rendering

Smart Data Collective

AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028. One of the ways that AI technology is shaping the marketing profession is with advances in 3D rendering.

Advantage 240
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Domo gives GE HealthCare a window into its worldwide sales funnel

Domo

The “sales funnel” is the forecasting and deal stage process where the customer decision with prospecting the customer and discovering their needs and then the selling journey advances to building strategies and solutions followed by validation of the solution, negotiations, and final review. The last step of the process is to win the deal and close it with a signed contract.

Sales 98
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Big Data Is Transforming the Maritime Industry

Smart Data Collective

The maritime sector is an integral component of the global economy, and its necessity is emphasized more than ever because trade and relations between nations will halt without it. It serves as the hub for global cargo transportation, and the growth of a nation’s economy depends heavily on the effectiveness and efficiency of its marine transport system.

Retail 230
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CIO Karriem Shakoor on harnessing the power of data democratization

CIO

At UL Solutions, CIO Karriem Shakoor has identified clear cultural and architectural requirements for achieving data democratization so that IT can get out of the reports business and into driving revenue. Recently, I had the chance to speak at length with Shakoor about data strategy at the global safety science company, which has over 15,000 employees in 40 countries.

Sales 325