Crayon
MARCH 22, 2023
You’ve probably heard the saying, “A rising tide lifts all boats.” It’s associated with the idea that an improved economy will benefit all participants. But what happens when the economic environment is more challenging? B2B companies still need to grow, albeit likely at a slower pace. Where does new revenue come from without a ‘rising tide’?
CIO
MARCH 22, 2023
“Life can only be understood backwards but it must be lived forwards,” wrote Danish philosopher Søren Kierkegaard. That’s true, but what if by some stroke of magic we could go back in time and give a pep talk to our younger selves. What would we say? To provide some indirect counsel for first-time CIOs, we asked IT leaders to have a quiet word with their younger selves when they first took on a senior IT leadership role.
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Smart Data Collective
MARCH 22, 2023
AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028. One of the ways that AI technology is shaping the marketing profession is with advances in 3D rendering.
CIO
MARCH 22, 2023
Industries increasingly rely on data and AI to enhance processes and decision-making. However, they face a significant challenge in ensuring privacy due to sensitive Personally Identifiable Information (PII) in most enterprise datasets. Safeguarding PII is not a new problem. Conventional IT and data teams query data containing PII, but only a select few require access.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Smart Data Collective
MARCH 22, 2023
The maritime sector is an integral component of the global economy, and its necessity is emphasized more than ever because trade and relations between nations will halt without it. It serves as the hub for global cargo transportation, and the growth of a nation’s economy depends heavily on the effectiveness and efficiency of its marine transport system.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
mention
MARCH 22, 2023
Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. From classic must-reads and frame-breaking bestsellers, to lesser-known gems, these resources offer valuable lessons, strategies, and perspectives that will help you sharpen your skills.
CIO
MARCH 22, 2023
With its Utah release, ServiceNow is expanding the reach of its Now Platform for workflow automation into new areas, and enhancing its performance in others. Since ServiceNow introduced role-based workspaces as part of its new user interface, Next Experience, in March 2022, coverage has grown with each passing release. Utah’s additions include dedicated workspaces for security incident response and operational resilience to help workers concentrate on what needs to be done in moments of crisis.
Aqute Intelligence
MARCH 22, 2023
Often it is strategy teams that manage and instigate competitive intelligence projects. Competitor analysis may be the goal for its own sake or it may be conducted in support of other activities such as corporate strategy, acquisitions or reorganizations. Competitor analysis questions asked by strategy teams may be similar to those asked by other business teams, and in fact may be used to enable those business teams in their own projects.
CIO
MARCH 22, 2023
At UL Solutions, CIO Karriem Shakoor has identified clear cultural and architectural requirements for achieving data democratization so that IT can get out of the reports business and into driving revenue. Recently, I had the chance to speak at length with Shakoor about data strategy at the global safety science company, which has over 15,000 employees in 40 countries.
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When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Domo
MARCH 22, 2023
The “sales funnel” is the forecasting and deal stage process where the customer decision with prospecting the customer and discovering their needs and then the selling journey advances to building strategies and solutions followed by validation of the solution, negotiations, and final review. The last step of the process is to win the deal and close it with a signed contract.
Netbasequid
MARCH 22, 2023
We’re sure that if we asked you to name the top social media platforms, you’d say something like Facebook, Instagram, or Twitter. And you’d be right. But there are other social media platforms to consider, especially when marketing in different regions and parts of the world. This is something all marketers should consider. Just because TikTok reigns supreme in one region doesn’t mean this applies across the board, and the platform getting the most love may be completely
Alpha Sense BI
MARCH 22, 2023
Amidst a host of macroeconomic factors—the Russian-Ukrainian War, inflation, and supply chain shortages, to name a few—business leaders are facing a multitude of difficult decisions and unique challenges. In this uncertain time, earnings targets are frequently not being met, layoffs are almost a matter of course, and companies are forced to do more with less to keep meeting their bottom line.
Domo
MARCH 22, 2023
Professional services go hand-in-hand with the sale of modern medical equipment. In many of the markets we serve, customers ask us to help them plan, install, and maintain our solutions. At its core, our professionals’ time and experience provide value for the customer, and there’s a lot that goes into that equation. Our estimates of project duration can be thrown off by scoping errors, system downtime, customer readiness, and a host of other factors.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Infegy
MARCH 22, 2023
Series: Social Intelligence for Content Strategy - Part I Do you ever feel like the product, service, or brand you’re trying to sell is a step (or several!) above a competitor’s, and yet, the competitor seems to have better sales, bigger clients, and a larger share of the market than you/your client?
Domo
MARCH 22, 2023
Like most companies with offices around the world, GE Healthcare relies on multiple databases to collect and maintain critical business information. Some of these are customized to meet unique local regulations and reporting requirements; others are embedded so deeply in related systems and operational processes that it doesn’t make business sense to consolidate them.
Dataversity
MARCH 22, 2023
Running a modern business is only possible with frequent file transfers. Expanding one’s presence in the digital space and changing working habits make the practice even more widespread. While efficient, data transfer can pose risks to security and credibility. Being up to speed on current best practices is critical to a company’s continued data integrity and reputation. […] The post Maximizing Your Enterprise Data Security: The Ultimate Guide to Secure Data Transfer appeared first on DATA
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