CIO

NOVEMBER 2, 2022

Gulfstream Aerospace, a key business unit of General Dynamics, is a household name in technologically advanced business aircraft. It all began with The Grumman Gulfstream I in 1958, and today it has about 3,000 business jets in service worldwide. With company headquarters in Savannah, Georgia, Sheryl Bunton, the company’s SVP and CIO, joined in 2015 to lead the manufacturer’s Business Technology Unit, meaning she oversees all the technology solutions, cybersecurity, and digital transformation st

Business 658

Business Technology Technology Innovation 658

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021. The Fintech sector is among those most reliant on data-driven marketing.

Marketing 337

Marketing Marketing Copywrite Technology 337

CIO

NOVEMBER 2, 2022

Cherian Varghese, Senior Vice President, Technology Software Middle East, Africa, Turkey and Levant for Oracle, joins CIO Middle East Editor Andrea Benito at Gitex Technology Week.

Technology 579

Technology Technology IT 579

Smart Data Collective

NOVEMBER 2, 2022

Artificial intelligence has upended the digital marketing profession. A growing number of marketers are using AI to optimize and automate marketing campaigns in fantastic ways. Jason Hall, Founder and CEO of FiveChannels described some of the phenomenal benefits of leveraging AI in digital marketing in a post in Forbes. Hall states that AI hasn’t removed the need for human input in marketing, but it has helped remove a lot of the monotonous tasks that humans used to participate in.

Algorithm 319

Algorithm Profiling Marketing Marketing 319

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CIO

NOVEMBER 2, 2022

Gordon Love, VP Middle East and Africa at Mandinat, joins CIO Middle East Editor Andrea Benito at Gitex Technology Week.

Technology 617

Technology Technology 617

Smart Data Collective

NOVEMBER 2, 2022

Big data technology is becoming a more pressing issue for companies around the world. However, many companies don’t understand enough about data to utilize it effectively. A recent survey found that a stunning 47% of companies have only a limited data strategy. One of the biggest reasons that companies don’t have better data strategies is that employees aren’t educated about the merits of big data.

Education 287

Education Knowledge Learning Technology 287

mention

NOVEMBER 2, 2022

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. It’s a framework that helps organizations identify internal and external factors that may impact their business. The banking sector leads all industries in terms of data-driven decision-making. 65% of banking institutions use data to make informed decisions.

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SWOT Analysis Brainstorming Advantage 130

WideNARROW

NOVEMBER 2, 2022

An effective competitive intelligence monitoring process is the fuel to keep your competitive intelligence program running on all cylinders, but with all of the information out there, it can also be the bain of your existence. As you start to look into 2023 and consider your intelligence process, it can be helpful to audit your current monitoring capabilities and explore procedural or infrastructure improvements for the new year.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

MarketCulture

NOVEMBER 2, 2022

Source: leisa reichelt Freelance UX Consultant‘Culture eats strategy for breakfast’ Strategic User Experience (ConfabUK 2013). Every time we look we see a report from surveys of the status of customer experience (CX) inside companies that show a high percentage of leaders are dissatisfied with their CX strategy and they plan to change it in the next year.

Benchmarking 59

Benchmarking Loss Business Marketing 59

Weidert Group

NOVEMBER 2, 2022

If you’re just getting started with HubSpot or preparing to launch an inbound marketing program, here’s some great news: you’re in an excellent position to make data-driven decisions about the work ahead. It all starts with a review of your site’s Google Analytics 4 (GA4) properties to learn about your website and the people who use it. The insights you glean from GA4 allow you to go to work in HubSpot making targeted improvements — and then measuring and reporting on impact for transparency wit

Learning 52

Learning Marketing Marketing IT 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Dataversity

NOVEMBER 2, 2022

CI/CD is the practice of continuous integration and continuous delivery/deployment. The two processes, typically referred to as a CI/CD pipeline, introduce ongoing automation and continuous monitoring throughout the lifecycle of apps, from the integration and testing phases to delivery and deployment. The use of a CI/CD pipeline introduces smaller iterations and faster deployment in the […].

Education 52

Education Information 52

Netbasequid

NOVEMBER 2, 2022

Toward the end of 2018, Accenture reported that 62% of customer purchasing decisions were based on a brand’s ethical values and authenticity. We’ve had ample warning––and if your brand isn’t tracking relevant research, it needs to be! When 2020 bit, in the heat of the pandemic, Accenture shared a new prediction––that consumer loyalty would shift, with 63% of consumers saying they were switching brand allegiance.

Research 105

Research Analysis Market Research Marketing Research 105