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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Marketers, innovators, and business owners can all learn something of value from these resources.

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February 2019 B2B Blog Post Round-Up

Zoominfo

A strong understanding of how your customers talk—and how they want marketers to talk to them—is a prerequisite to writing effective copy. For this reason, buyer personas are an essential tool for copywriters. Buyer personas offer a wealth of insights for copywriters.

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What are brand attributes and how do you identify them?

ATTEST

With those designers, copywriters, strategic minds and marketers, you can lay the groundwork of a brand messaging strategy that revolves around your attributes and will create a strong brand. It’s time to make things real! What brand attributes would you be proud to have? Get started for free.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study. Follow proven copywriting formulas to describe a problem and position your product as the solution. By partnering with influencers you can leverage social proof to increase demand. Take Demandbase. What compels you to open an email?

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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. SEMrush is a complete toolkit that helps you do extensive market research, including identifying the target audience. So, you plan your resources accordingly.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. You’ve done your research, set up your test correctly, and the test is finally cooked. A thank-you page can serve as the goal destination in Google Analytics.

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