mention

MARCH 22, 2023

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. It explains that founders and marketers shouldn’t pretend to know everything.

Copywrite 260

Copywrite Marketing Marketing Startups 260

Zoominfo

FEBRUARY 5, 2019

Not only does he seem like an entirely different person than the one you interviewed—but he also makes very little effort to learn the role, makes several costly mistakes, and proves to be very difficult to work with. For this reason, buyer personas are an essential tool for copywriters. Key Considerations.

Copywrite 150

Copywrite Profiling Technology Technology 150

ATTEST

JULY 13, 2021

Learn about how consumers perceive your brand Find out which brand attributes your customers relate to so that you can connect with your audience better. Find out with robust brand perception research through Attest. Learn more. They make your marketing more authentic — and with that, more effective. Get started for free.

Copywrite 52

Copywrite Innovation Competitor Analysis Research 52

CXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. This empowers them to hone their superpowers however they learn best. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation.

Startups 96

Startups Sales Copywrite Research 96

CXL

DECEMBER 13, 2022

To simplify a winning process, the structure goes something like this: Research; Prioritization; Experimentation; Analyze, learn, repeat. Research: Getting data-driven insights. With copy testing , you learn how your actual target audience perceives the copy, what clear or unclear, what arguments they care about or not.

Win 106

Win Analysis Algorithm Knowledge 106