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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

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February 2019 B2B Blog Post Round-Up

Zoominfo

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. For this reason, buyer personas are an essential tool for copywriters.

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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

You can’t expect your business to survive without local SEO in an increasingly digitalized market. On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. Just how powerful do you think local SEO is? Sounds great! c) Lead Generation.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

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What are brand attributes and how do you identify them?

ATTEST

They make your marketing more authentic — and with that, more effective. Want better marketing campaigns? A proper positioning strategy is built on knowing where you want to stand and how you want to compare to others in the market. Having clear brand attributes will help you take over your target market by storm.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Provides market insights. Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. You’ve done your research, set up your test correctly, and the test is finally cooked. A hypothesis defines why you believe a problem occurs.

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