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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Copywrite 260
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February 2019 B2B Blog Post Round-Up

Zoominfo

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Imagine a prospect researching two similar products.

Copywrite 150
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. More than two-thirds of buyers have researched your solution (and others’) before talking to sales.

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What are brand attributes and how do you identify them?

ATTEST

Find out with robust brand perception research through Attest. They make your marketing more authentic — and with that, more effective. Want better marketing campaigns? A proper positioning strategy is built on knowing where you want to stand and how you want to compare to others in the market. Learn more.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

When researchers test the efficacy of new drugs, they use a “split test.” ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result. Research: Getting data-driven insights.

Win 106
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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

You can’t expect your business to survive without local SEO in an increasingly digitalized market. On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. Just how powerful do you think local SEO is? Sounds great! c) Lead Generation.