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February 2019 B2B Blog Post Round-Up

Zoominfo

In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. For this reason, buyer personas are an essential tool for copywriters. Keep reading! What is a buyer persona?

Copywrite 150
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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

These could be anything from increasing the web traffic to enhancing Google Business Profile visibility. On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. e) Increase Google Business Profile Visibility. f) Get More Reviews.