SCIP

JULY 19, 2021

How to Use Social Sentiment to Perform a Competitor Analysis. For any brand to succeed, awareness of competitors is mandatory. s never been a better use case for competitor analysis tools. Senior Director, CI & Market Research at Editas Medicine (Massachusetts). Check out all upcoming events.

Competitor Analysis 52

Competitor Analysis Analysis SCIP Competitive Intelligence 52

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitor analysis.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JANUARY 23, 2024

All the companies we listed carry out primary or secondary research for their clients (usually both), and they all have competitive intelligence-focused websites. Some provide additional services such as customer research and marketing strategy. Here is our current directory of competitive intelligence specialists.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Data Hut

SEPTEMBER 16, 2022

Competitive pricing analysis is an important part of market research for any small business. It's a way for you to identify your immediate competitors, as there are often two kinds of competitors: one who fall within your niche and another who is your closest competitor. It helps in price optimization.

Competitor Analysis 52

Competitor Analysis Analysis Commerce Competitive 52

Owler

FEBRUARY 2, 2022

It is a combination of: Market intelligence Strategic planning The competitive landscape Development metrics The Strategic and Competitive Intelligence Professionals (SCIP) considers competitive intelligence the key to organizations being able to handle risk while increasing their revenue opportunities.

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

mention

NOVEMBER 3, 2023

The synergy of text processing and machine learning ensures that sentiment analysis can effectively decipher the complex tapestry of human emotions and opinions, making it an indispensable tool for businesses, researchers, and decision-makers alike.

Analysis 167

Analysis Marketing Marketing Benchmarking 167

Aqute Intelligence

APRIL 13, 2023

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Reading older annual reports can also be useful in competitor research.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

JANUARY 13, 2021

The AI-powered market and competitive intelligence platform of Contify is commonly used by sales , marketing and product teams within companies for account-based marketing , content marketing , competitor analysis and market research.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

Vable

APRIL 29, 2021

In 1992, Loughborough University appointed Derek Stephens to introduce us to market research and competitor analysis via Kompass, ABI/Inform, and FAME etc on CD-Rom. As an undergraduate nearly thirty years ago, business information management was an emerging and almost glamorous(!) specialism.

Information 98

Information Competitor Analysis Business Market Research 98

Netbasequid

JULY 24, 2023

Modern AI-powered consumer and market research tools have this capability baked into the design. Product Development When it comes to developing new drugs, AI-powered market research can make your process easier and more successful. Competitor analysis on three metrics. So, it’s quite involved.

Pharmaceutical 52

Pharmaceutical Business Competitor Analysis Competitive Landscape 52

Netbasequid

AUGUST 14, 2023

Exceptional market understanding The markets constantly shift due to changing consumer needs, business activity, macroeconomic factors, etc. And what you know about your market today may not necessarily be true tomorrow. Comprehensive competitor analysis surfaces new developments in the market, helping you stay informed.

Analysis 52

Analysis Competitive Airline Competitor Analysis 52

Netbasequid

AUGUST 1, 2022

Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business.

Market Research 98

Market Research Marketing Research Research Marketing 98

ATTEST

JUNE 19, 2023

Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. The purpose of competition mapping is to give you real-life, real-time insights that will supercharge the way you do product development, marketing and pricing. Here’s our list of the top competitor tracking tools.

Competitive 52

Competitive Competitor Analysis Competitive Landscape Analysis 52

ATTEST

JUNE 19, 2023

Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. The purpose of competition mapping is to give you real-life, real-time insights that will supercharge the way you do product development, marketing and pricing. Here’s our list of the top competitor tracking tools.

Competitive 52

Competitive Competitor Analysis Competitive Landscape Analysis 52

Netbasequid

SEPTEMBER 16, 2022

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. No matter your industry, a successful product launch requires market research intelligence. KFC competitor analysis.

Market Research 98

Market Research Marketing Research Research Intelligence 98

Owler

DECEMBER 20, 2021

A company's competitive landscape evolves all the time, so no market is without two or more companies selling similar products and services. With Owler Pro, you’ll be able to conduct thorough competitor research. By conducting an analysis, internal teams discover ways to utilize their resources better and outperform competitors.

Analysis 52

Analysis SWOT Competitive Competitor Analysis 52

Owler

MARCH 17, 2022

Also referred to as corporate or competitor intelligence, the research process analyzes the competitive environment to improve your business decisions. You might conduct a competitor analysis and use tools such as a SWOT analysis to gather this information and assess your competitors’ weaknesses, strengths, challenges, etc.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Data Hut

JULY 23, 2020

Product Research. Market research of products is essential to determine what exactly your customer is looking for. This is done by gathering consumer feedback on products presently available in the market through online ratings and reviews. Product Competitor Analysis. Product Keyword Tracking.

Win 84

Win Intelligence Intelligence Competitor Analysis 84

Netbasequid

FEBRUARY 3, 2022

One component of competitive intelligence is having a competitor analysis template to inform your efforts. A deep level of intelligence on your competitors is necessary to gauge your standing in the market. What is Competitor Analysis? Competitor analysis can change your life. Stay tuned!

Competitor Analysis 105

Competitor Analysis Analysis Competitive Intelligence Competitive 105

Datapine Blog

SEPTEMBER 1, 2020

there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. What Is A Market Research Report?

Market Research 99

Market Research Marketing Research Research KPI 99

ATTEST

NOVEMBER 30, 2020

Market analysis is the process of understanding your target audiences, market trends, competitors, and other vital market variables like behaviours and preferences. Why should I run market analysis? New businesses, small businesses and large businesses all undertake market research.

Analysis 52

Analysis Marketing Marketing Competitor Analysis 52

Netbasequid

JUNE 21, 2022

From tracking how you stack up and identifying competitors (new and old) that are gaining on you, to a detailed elaboration on emerging trends in your marketplace, there’s never been a better time for a competitive comparison. Analyze Media Coverage & Competitor Perception .

Competitive 98

Competitive IT Benchmarking Competitor Analysis 98

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Including the following strategies in to your market research will considerably sharpen your competitive edge.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Alpha Sense BI

JULY 14, 2023

What to Look for in a Competitive Intelligence Tool To find the best competitive intelligence tool for your business, you need to know what to look for and what questions to ask during your research. The following questions should be top of mind: What data sources feed into the platform?

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

mention

OCTOBER 11, 2023

The following are some tips and tools to help you succeed in your chosen niche: Conduct Thorough Market Research Evaluate the potential market for your niche. Such tools allow you to track brand mentions, analyze competitor performance, and uncover critical conversations before they explode into viral events.

Marketing 167

Marketing Marketing Commerce Knowledge 167

ATTEST

DECEMBER 14, 2020

Competitive market analysis is a hugely valuable process for both business leaders and marketers alike. How to do competitor analysis. Doing a comprehensive competitive market analysis might seem a little overwhelming. Identify your competitors. Analyse your competitors’ product offering.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

Competitive market analysis is a hugely valuable process for both business leaders and marketers alike. How to do competitor analysis. Doing a comprehensive competitive market analysis might seem a little overwhelming. Identify your competitors. Analyse your competitors’ product offering.

Analysis 52

Analysis Competitive SWOT Marketing 52

E2M

MARCH 13, 2024

Who Are Your Top Competitors? Competitor analysis is one of the crucial elements of a successful SEO strategy. Asking this question helps you understand who the prospect’s competitors are. Moreover, talk about the target market, customer persona, market research, and insights.

Analysis 67

Analysis Win Benchmarking Profiling 67

Netbasequid

JANUARY 26, 2022

Marketing analytics tools gather and aggregate data from off- and online sources found web-wide, including but not limited to review sites, social media, news, research papers, surveys, financial records, forums, images and more. Netbase Quid provides the essentials of marketing analytics tools, such as: Competitor analysis.

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

ATTEST

MARCH 1, 2023

Whether you are just starting out, or looking to spice up things in a solidified market, you need to know what others are doing—and how consumers feel about it. Competitor analysis can help you mitigate risks, and seize opportunities. Heck, a solid competitor analysis could even win you a World Cup.

Competitor Analysis 52

Competitor Analysis Analysis Competitive Advantage 52

Alpha Sense BI

APRIL 26, 2024

With the right competitor monitoring tool in place, you can automate and systematize your research while leveraging advanced analytics capabilities to gain deep, actionable insights. It’s beneficial for strategy and market research teams and for sales and marketing departments that require deep insights and scaled competitor tracking.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Netbasequid

MARCH 26, 2021

With market research as a guide, many were able to capture, analyze and respond to consumer emotions and ethics. Consumers want to support companies whose ideals line up with theirs – and they greatly resent being lumped together by generation. Luxury brands are very visible and have been challenged to offer solutions.

Retail 98

Retail Win Finance Market Intelligence 98

E2M

AUGUST 8, 2022

SEMrush is a complete toolkit that helps you do extensive market research, including identifying the target audience. Using the Market Explorer tool, you can dig into social media, blogs, and websites based on demographics like age, gender, and location. Why Do You Need Competitor Analysis?

Business 57

Business Benchmarking KPI Profiling 57

Netbasequid

JUNE 16, 2022

To solve this puzzle, the business should find answers in its research – something that just isn’t connecting as planned. If their hybrid research is solid, they will be able to pivot and capture the market. The process to sort this problem out requires referring back to your market research to narrow down the challeenges.

Research 105

Research IT Market Research Marketing Research 105

mention

OCTOBER 18, 2023

Conduct market research So far, so good, but there’s still more to do. Your ICP needs to be fleshed out with market research that delivers insights into your industry and potential customer base, given your new focus on specific attributes. Table of contents : What is an ICP, and how is it different from a persona?

Profiling 190

Profiling Sales Market Research Marketing Research 190

Aqute Intelligence

FEBRUARY 22, 2023

For example, our company Aqute could be in competitive intelligence , or market research, or consulting. For example, Aqute is in competititve intelligence, but the common use of that term includes SEO and SEM competitor analysis, which is not at all what we do. Who are your competitors? But that’s for another day.

Competitive 130

Competitive Retail Competitor Analysis Travel 130

Netbasequid

MAY 20, 2022

To solve this puzzle, the business should find answers in its research – something that just isn’t connecting as planned. If their hybrid research is solid, they will be able to pivot and capture the market. The process to sort this problem out requires referring back to your market research to narrow down the challeenges.

Research 52

Research IT Market Research Marketing Research 52