Crayon

JANUARY 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

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Benchmarking Analysis Competitive Competitive Intelligence 529

Crayon

OCTOBER 28, 2021

Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.

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Cipher

JUNE 11, 2020

This blog is the second in our three-part Competitive Strategy Series. This series is meant to help you understand the three key parts of your competitive strategy. You can compare the three pillars to three legs of a stool.

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Competitive Information Research Market Research 325

Crayon

AUGUST 4, 2021

But determining a product’s worth isn’t as simple as assessing the combined value of its features and benefits; it’s a complex endeavor that needs to be informed by signals from the market. Of these signals, one of the most crucial is how your competitors price their products.

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Competitive Competitive Intelligence Intelligence Intelligence 617

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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Marketing Marketing Profiling Technology 604

mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? What is a Competitive Analysis Report?

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Analysis Competitive SWOT IT 157

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

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Marketing Marketing Competitive Intelligence Advantage 617

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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Aqute Intelligence

MAY 2, 2023

Sometimes it may feel like no matter what you do; you can’t seem to gain a competitive edge. As you continue reading below, we’ll go more in-depth about some of the top competitive intelligence tools for domain information that you can use against your competitors that will help you reach the top ranks.

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Information Research Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

JANUARY 10, 2024

Think about the difference between walking into a high-stakes board meeting with a couple of scrawled notes and walking in with a folder full of market trends, predictive forecasts, and competitor strategies. Competitive intelligence can help mold your business into the confident and prepared leader it needs to be.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JANUARY 3, 2024

Don't let the term 'competitive intelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitive intelligence newsletter, the compass for your corporate foresight.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JULY 19, 2023

To stay one step ahead of your competition, you need to know what they’re doing. Monitoring your market rivals for new developments is a key component of any competitor analysis. There are many online tools you can use to track news developments for competitive intelligence. Here are four of the most popular ones.

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Information Competitor Analysis Competitive Intelligence Competitive 100

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitive intelligence? ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 193

Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?

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Competitive Intelligence Competitive Competitive Landscape Intelligence 130

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence? But how do we measure how effective it is?

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Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JUNE 27, 2023

Monitoring your competitors’ websites can give you early notice of new product announcements, new customers, changes in their product portfolio, new approaches in their go-to-market messaging and other information. Website monitoring is an easy tool for competitive intelligence. Visualping offers five free website checks daily.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

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Startups Market Research Marketing Research Intellectual Property 256

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

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ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

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Competitive Intelligence Competitive Intelligence Intelligence 156

Aqute Intelligence

JULY 12, 2023

Software companies find themselves in a crowded market. Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. Software companies can use many tools and services to gather competitive intelligence. This post contains five of the most widely used and efficient ones.

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Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Competitive Intelligence Competitive Battlecard Technology 130

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Thanks to the latest announcement, the Google Ads Transparency Center could offer a wide variety of benefits to users and marketers alike. How Can Marketers Use Ads Transparency Center as a Competitive Intelligence Tool?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Thanks to the latest announcement, the Google Ads Transparency Center could offer a wide variety of benefits to users and marketers alike. How Can Marketers Use Ads Transparency Center as a Competitive Intelligence Tool?

Competitive Intelligence 130

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Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. Without a powerful tool to navigate this morass of content, you will find it hard to extract useful information. The service lets you determine your rivals’ reach, which is a very important factor in competitive intelligence.

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Analysis Competitive Competitor Analysis Competitive Intelligence 130

ArchIntel

MARCH 16, 2021

Telecommunications company Verizon has announced an opening for the role of competitive intelligence marketing manager based in Ausburn, Virginia. The selected applicant will be responsible for gathering information about Verizon’s competitors and analyzing the collected data, which includes competitor strategy changes.

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Competitive Intelligence Competitive Intelligence Intelligence 104

Primary Intelligence

MAY 19, 2021

Over 80% of B2B buyers use Supplier Information Channels (SIC) to research their buying decisions before they purchase. However, only 30% feel that the information found there is “Impactful,” a concerning metric when you consider that buyers who find SIC information helpful are three times more likely to spend more and regret less.

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Information Sales Research Intelligence 172

mention

JUNE 14, 2023

Remaining indifferent to social mentions about your brand, comment sentiment and missing on analyzing emerging trends related to your industry leads only one way — losing to competition who leverage social listening. This insight helps adapt marketing strategies, create relevant content, and stay ahead of the competition.

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Marketing Marketing Due Diligence Competitor Analysis 346

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Your sales team.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

AUGUST 9, 2023

What are your competitors up to and what are they doing to win the lion’s market share? They do the tracking for you so you don’t have to waste precious time and energy combing the internet for competitive intelligence for sales. Here are five competitive intelligence tools you might want to check out.

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Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

JULY 10, 2023

In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. This information can then be used to inform product roadmap decisions, improve product positioning, and develop more effective marketing campaigns. Not bad, not bad at all.

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Competitive Intelligence Competitive Intelligence Intelligence 100

Smart Data Collective

APRIL 17, 2023

This has evened the playing field as smaller businesses now have a chance to understand their demographics just as much as their larger competition. Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function.

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Marketing Marketing Research Knowledge 317

ArchIntel

OCTOBER 5, 2021

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

mention

MAY 31, 2023

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ? Content marketing should be valuable.

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Marketing Marketing Sales Business 335

ArchIntel

MAY 4, 2021

Law firm BakerHostetler is looking to hire a full-time competitive and market intelligence analyst to join one of its offices in Chicago, Cleveland or Ohio. According to a job announcement posted on LinkedIn, the successful candidate will be tasked with conducting research on companies, industries, markets and competitors.

Market Intelligence 104

Market Intelligence Competitive Intelligence Intelligence 104

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

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Aqute Intelligence

MARCH 7, 2023

Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.

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Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

JUNE 1, 2021

Search and content intelligence platform provider Conductor has announced an opening for the role of competitive intelligence analyst to join its marketing team in New York. The post Conductor Hiring Competitive Intelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104