Owler

FEBRUARY 2, 2022

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?

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Competitive Intelligence Research Competitive Intelligence 52

SCIP

JULY 19, 2021

How to Use Social Sentiment to Perform a Competitor Analysis. For any brand to succeed, awareness of competitors is mandatory. s never been a better use case for competitor analysis tools. positions in the market. Uncover competitive weaknesses and opportunities to exploit. GET THE GUIDE.

Competitor Analysis 52

Competitor Analysis Analysis SCIP Competitive Intelligence 52

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Netbasequid

JUNE 21, 2022

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? Competitor Comparison in Action. And a competitive comparison goes well beyond mentions and likes. Let’s check it out!

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Competitive IT Benchmarking Competitor Analysis 98

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. What is competitive analysis? Competitive analysis is a form of market intelligence.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. What is competitive analysis? Competitive analysis is a form of market intelligence.

Analysis 52

Analysis Competitive SWOT Marketing 52

Evalueserve

FEBRUARY 22, 2021

Competitive intelligence requires you to embrace the competitive landscape and create strategies to combat your competitors. But, how exactly do you determine what your competitors are doing? How do you make sense of all the information available on your competitors? Developing customer engagement research.

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Competitive Intelligence Competitive Intelligence Intelligence 64

SCIP

MAY 3, 2021

"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.

SCIP 52

SCIP Battlecard Competitor Analysis Competitive Intelligence 52

Netbasequid

MARCH 24, 2023

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

Gaming 52

Gaming Airline Market Intelligence Analysis 52

Netbasequid

OCTOBER 24, 2022

Social media monitoring and social listening are part of the broader social intelligence discipline, a couple of branches on the consumer and market intelligence family tree. Understanding the difference between the two is important in setting the whole course of the social intelligence process.

Due Diligence 75

Due Diligence Competitor Analysis Competitive Intelligence Benchmarking 75

Netbasequid

MAY 20, 2021

Here’s some key intel to keep in mind about the role media intelligence should play in your brand’s world: Nielson reports that if you’re not focusing on people as a part of your media planning, “you’re late to the party.”. What is Media Intelligence? This resulted in greater community engagement and understanding.

Intelligence 98

Intelligence Intelligence Competitor Analysis Benchmarking 98

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Competitive Intelligence Competitive Battlecard Technology 130

Similarweb

JULY 15, 2021

With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. We’ll also give you a plan to help you craft your own Olympics-worthy marketing campaign using Similarweb’s digital marketing intelligence. .

Sports 111

Sports Marketing Marketing Gaming 111

Netbasequid

MAY 1, 2023

Whether your brand is a novice in business intelligence or a seasoned player, competitor tracking is crucial for gaining comprehensive market intelligence. Targeted competitor tracking requires a consistent and detailed approach. Brands need to take competitive intelligence seriously.

Competitive Intelligence 52

Competitive Intelligence Competitive Benchmarking Business Intelligence 52

Netbasequid

MARCH 26, 2021

It’s fueled by consumer and market intelligence. First, a couple of stats: The global luxury market is expected to return to 2019 levels by the end of 2022 or early 2023, driven by digital sales growth. It’s a more competitive space out there since the pandemic hit, but one segment that seemed to adapt easily was luxury.

Retail 98

Retail Win Finance Market Intelligence 98

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Netbasequid

AUGUST 1, 2022

Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

DECEMBER 20, 2020

Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. Social Monitoring benefits all areas of brand operations from customer service, to marketing, to sales, to research and development.

Airline 119

Airline Restaurants Analysis Competitor Analysis 119

Similarweb

SEPTEMBER 14, 2021

For many of the top companies, this starts with media buying and research tools for advertising creative. The right analytics help you find the most effective ad formats and content, identify new opportunities, analyze competitors’ paid campaigns, and improve your own. . In-market audiences . Set your budget.

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Research Win Competitor Analysis Sales 52

Netbasequid

JUNE 23, 2023

Competitive intelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Netbasequid

APRIL 17, 2023

And regular market analysis offers many benefits: 1. Research shows that 66 percent of customers expect you to understand their needs, and customers tend to spend more to get a good experience. A market analysis helps you keep up with shifting customer expectations so you always provide superior service.

Analysis 98

Analysis Marketing Marketing SWOT 98

Alpha Sense BI

DECEMBER 18, 2023

Those who have been slow or resistant to adopting these technologies have already begun to understand the significant competitive cost of lagging behind. From opportunity identification and due diligence to investment decision-making and portfolio management, AI is now a key tool for most asset managers.

Due Diligence 59

Due Diligence Management Briefing Algorithm 59

Alpha Sense BI

DECEMBER 11, 2023

This can help financial professionals make informed investment decisions and identify potential opportunities in the market. Market Research : GenAI can also be a valuable tool for conducting market research , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and conduct competitor analysis.

Algorithm 59

Algorithm Finance Due Diligence Benchmarking 59

Netbasequid

JANUARY 20, 2021

Netbase Quid is the next generation consumer and market intelligence platform. Cultural and market trends. Product innovation and research. Competitive and market intelligence. Key opinion leader identification and influencer marketing. Strategic risk and M&A analysis. NETBASE QUID.

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

Netbasequid

NOVEMBER 23, 2022

Social tracking is the use of advanced technology to monitor social media activities whether of the consumer, the brand, or the competition. Consumer conversations and market dynamics. NetBase Quid ® is the leading platform for consumer and market intelligence. Social tracking tools offer a solution to the challenge.

Benchmarking 98

Benchmarking Analysis Competitor Analysis Battlecard 98

Netbasequid

OCTOBER 17, 2022

According to HubSpot , nine percent of marketers are using more than 31 tools! In fact, the typical NetBase Quid ® customer only needs Rival IQ for competitive intelligence, a customer relationship management (CRM) software, and just a few more for tasks like content creation, scheduling, etc. You won’t even need 12.

Benchmarking 105

Benchmarking Analysis Battlecard Competitive Intelligence 105

Zoominfo

AUGUST 7, 2018

Marketing teams can use this tool to stay up-to-date on design work, blog assignments, and more. Market Intelligence. Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions.

Marketing 178

Marketing Marketing Competitor Analysis Market Intelligence 178

Zoominfo

AUGUST 7, 2018

Marketing teams can use this tool to stay up-to-date on design work, blog assignments, and more. Market Intelligence Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions.

Marketing 130

Marketing Marketing Competitor Analysis Market Intelligence 130

Netbasequid

JULY 11, 2022

The goal of risk management analytics, after all, is to equip decision makers with consumer and market intelligence that will help them to take action quickly. Market and consumer data contains all kinds of insights and that includes pointers on potential and imminent risks. Watch for Emerging Competitors.

Management 98

Management Competitor Analysis Competitive Technology 98

Netbasequid

APRIL 20, 2021

Here’s the social media marketing and management tools’ table of contents for this post to help you navigate at light speed! NEXT GEN AI-POWERED CONSUMER AND MARKET INTELLIGENCE TOOL. Everything your shared audience thinks and feels is available to you – and you better believe your competitors are taking advantage of it.

Analysis 105

Analysis Management Algorithm Profiling 105

Netbasequid

DECEMBER 20, 2020

Here’s the social media marketing and management tools’ table of contents for this post to help you navigate at light speed! NEXT GEN AI-POWERED CONSUMER AND MARKET INTELLIGENCE TOOL. Everything your shared audience thinks and feels is available to you – and you better believe your competitors are taking advantage of it.

Analysis 98

Analysis Management Algorithm Profiling 98

Netbasequid

MARCH 7, 2022

Here’s the social media marketing and management tools’ table of contents for this post to help you navigate at light speed! NEXT GEN AI-POWERED CONSUMER AND MARKET INTELLIGENCE TOOL. Everything your shared audience thinks and feels is available to you – and you better believe your competitors are taking advantage of it.

Analysis 52

Analysis Management Marketing Marketing 52