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Essential skills for Competitive Intelligence professionals

Fuld

The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitive intelligence? Develop strategies to integrate diverse information into actionable intelligence.

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Accelerating innovation with cloud-native apps on Microsoft Cloud

CIO

A modern bank must have an agile, open, and intelligent systems architecture to deliver the digital services today’s consumers want. Like the retail and media companies that adopted cloud-native services before them, financial institutions are learning that the more agile their technology is, the more customers they will attract.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Data points from competitive intelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights.

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What is Ad Intelligence and how can it help boost your Ad Performance?

GrowbyData

Ad Intelligence gives digital marketing managers, merchandise managers, and ad agencies multi-dimensional views in near real-time into their competitor’s ad quality, competitive pricing, promotions, and product content across all advertising platforms. Table of Contents: Show Hide What is Ad Intelligence?

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What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. The concept of Search Intelligence was brought for that exact reason. What is Search Intelligence? With Search Intelligence, marketers can have a better understanding of the competitors, SERP layout, and paid search landscape.

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Competitive Intelligence Spotlight #29: Vishal Gupta, Unisys Global CTO & SVP

ArchIntel

He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . You have to be in the competitive intelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.

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Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks

ArchIntel

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.