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Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce.

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5 Google Business Profile Tweaks To Improve Foot Traffic

Moz

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? 4) Make your profile pic a selfie hotspot. Need help getting your client started?

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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. From a marketing perspective, a trend analysis is all about positioning your brand for the best outcome for your brand objectives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Conquer Growth Equity with Data-Driven Insights

Thinknum

Alternative data use cases for investors in private markets Get a God’s Eye View of Private Markets with Alternative Data As business activity comes online, new data trails are left behind. Savvy growth equity investors use this alternative data to plug the information gap between public and private markets.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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A 7-Step Local SEO Audit for Beginners

SpyFu

Complete Your Bing Places for Business Account Although Google makes up the vast majority of searches worldwide ( 92.41% ), Bing can still be useful, especially in areas like the US, where it captures 5.73% of the market share (as of March 2021). One of the best ways you can do this is by finding the right keywords for your town.

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Third-party vs. In-house Delivery: A Guide to Informed Choice

Moz

I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. A piece of the pie. On March 15, 2020, downloads of Instacart’s app shot up 218% over their normal daily average.