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How to Attract New Customers and Drive More Sales with TikTok Marketing

CXL

These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e.

Sales 95
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My 8 Best Local SEO Tips for the 2020 Holidays

Moz

From setting special hours for each of your locations , to embracing Google Posts to microblog holiday content, to ensuring your website and social profiles are publicizing your USP, make your biggest communications effort ever this year. 4) Embrace local e-commerce and product listings. Put your products everywhere you can.

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From generic to in-demand: The new era of private label brands

bazaarvoice

To do that, you’ll need to focus on branding, e-commerce, value, and quality. Discover what your retail business stands to gain from offering store brands and how to develop a winning strategy. Product reviews are one of the most effective ways to win consumers’ trust. What are private label brands?

Retail 52
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Your customer profiles and buyer personas. Positioning.

Marketing 124
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SEO Channel Context: An Analysis of Growth Opportunities

Moz

Now, they sell a catalogue of products highly relevant to their content and, thanks to one of the most entertaining Shark Tank episodes ever aired, they have acquired investments and a highly engaged niche community. Assign Google Analytics goal values to non-e-commerce actions on your site. What’s been done already?

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Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Moz

Having this information should help you to position yourself to win a bigger piece of the local pie. Your content should aim to educate, inform and/or entertain, rather than only sell. Ask for links from local trade organizations, community organizations or commerce groups. Are they marketing mainly to younger men and athletes?

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Entertainers (comedians, musicians, DJs, performance troupes, etc.) If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible.