Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Ready to learn more?

Sales 185

Sales Sales Enablement Technology Technology 185

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. 13 Ways Your Marketing Reports Are Hurting Your Business. Continue reading.

Sales 154

Sales Startups Sales Enablement Technology 154

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Gone are the days of strategies based on instincts and educated. Now, data and analytics reign supreme when it comes to running a successful sales organization. Gather and analyze this data so you can prove how effective data-driven sales can be.

Sales 170

Sales Startups Technology Technology 170

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff.

Sales 100

Sales Entertainment Knowledge Learning 100

Alpha Sense BI

APRIL 26, 2024

Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Sales 187

Sales Win Gaming Research 187

Zoominfo

MARCH 5, 2018

Lead scoring helps sales by, not only providing better leads, but it also gives your reps a quick way to identify which leads are worth prioritizing and which can wait until later—effectively saving time and increasing productivity. Improve your sales-enablement content. Create and organize a content library.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Sales 100

Sales Win Gaming Research 100

Zoominfo

AUGUST 12, 2020

It’s not rocket science, it’s basic logic: overtime, sales staff gain unique experience, including intricate knowledge related to both overlooked and recurring problems that stall deals, navigating specific personas and accounts, industries, business relationships, and the overall market at-large. Inside Sales or Field Sales?

Sales 200

Sales Sales Enablement Knowledge Win 200

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” By 2013, Bizo was the leading business audience marketing company in the world, with data that reached more than 120 million business professionals.

Innovation 246

Innovation Sales Enablement Profiling Education 246

Zoominfo

AUGUST 12, 2020

It’s not rocket science, it’s basic logic: overtime, sales staff gain unique experience, including intricate knowledge related to both overlooked and recurring problems that stall deals, navigating specific personas and accounts, industries, business relationships, and the overall market at-large. Inside Sales or Field Sales?

Sales 100

Sales Sales Enablement Knowledge Win 100

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” By 2013, Bizo was the leading business audience marketing company in the world, with data that reached more than 120 million business professionals.

Innovation 130

Innovation Sales Enablement Profiling Education 130

Zoominfo

JUNE 1, 2020

Learn what’s happening with their company and industry by reading recent news Review the articles they’ve shared on social media Use company data and intelligence from ZoomInfo to understand their fiscal year and how they buy It may make sense to send your prospect a few questions by email beforehand. How does that work?

Education 130

Education Sales Knowledge Research 130

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. The biggest difference between a B2B marketing strategy and a B2C, or business-to-consumer, marketing strategy tends to be one of scope. What is B2B Marketing?

Marketing 130

Marketing Marketing Sales Research 130

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? It’ll give you a well-deserved break and you might actually learn a few things. Here are 25 of our favorite sales blogs. Go check them out!

Sales 206

Sales Sales Enablement Research Management 206

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? It’ll give you a well-deserved break and you might actually learn a few things. Here are 25 of our favorite sales blogs. Go check them out!

Sales 170

Sales Sales Enablement Research Management 170

Zoominfo

FEBRUARY 14, 2018

So, to get you in the right frame of mind and prepare you for our upcoming event—we’re giving you 15 of the best blog posts about sales productivity. This list includes some of our own blog posts, as well as some great posts from other businesses. 6 Outdated Sales Techniques That Hurt Your Productivity. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

Zoominfo

MAY 23, 2022

But at the same time, it’s not clear how you get there,” says Matt Rohr, a sales enablement manager at ZoomInfo. This new learning experience, dubbed the SDR Academy , launched in January 2022. Nearly 40% of reps in the sales industry turn over in less than two years, according to The Bridge Group. Something had to give.

Benchmarking 130

Benchmarking Sales Enablement Sales Human Resources 130