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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

Copywrite 893
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5 methods to adopt responsible generative AI practice at work

CIO

Uplevel low code and no code business users Although business users don’t have the expertise to evaluate the code produced by an AI assistant, low code and no code environments are highly constrained, and the places where they integrate generative AI tools are far less likely to be problematic.

Copywrite 594
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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. They have different needs, budgets, and resources.

Marketing 219
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025 , making up around one quarter of all retail sales. The bar is low for setting up Facebook ads; it’s easy for any business to run an ad. Only 10% of respondents felt businesses were doing a good job of it. Image source ).

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The Marketer’s Guide to Email List Segmentation

Zoominfo

For industry think about the different types of businesses you work with — like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. They have different needs, budgets, and resources.

Copywrite 130
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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. They have different needs, budgets, and resources.

Marketing 124
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?