Remove Business Remove Competitive Intelligence Remove Loss Remove Win
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3 Takeaways From Our Win/Loss Webinar With Egencia’s Jayde Phillips

Crayon

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

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Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory

Crayon

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Tips for Choosing a Win Loss Platform

Primary Intelligence

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Measuring the Value of Your Competitive Intelligence Program: Top Metrics to Consider

Aqute Intelligence

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence?

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Using Win Loss Analysis: Marketing

Primary Intelligence

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Your buyers want a solution that solves their business needs. Check out this podcast episode to learn more!

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Now, imagine not having to go very far at all to find it – because it’s right there, within your business. Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business. Your sales team.