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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

Copywrite 893
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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. In what has been described as the “textbook” on social media marketing , Blanchard teaches readers how to align their social communication with broader business objectives.

Copywrite 260
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15 Examples of Creative B2B Content Marketing Done Right

mention

In the event your business has yet to find its Michelangelo, here are 15 inspiring examples of content marketing done right. Copywriting: The Definitive Guide. Source: Harvard Business Review. But since creativity is subjective, a tangible process for guaranteeing high-quality creative content does not exist. Source: Backlinko.

Marketing 350
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

million Americans, with some 140,000 business establishments operating within engineering and related design services. Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. During that time, she served as the company’s social media marketing manager and copywriter.

Copywrite 104
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Each week, host John Barrows—leading B2B sales trainer and founder of JBarrows Consulting, gives listeners actionable tops to close more business. Listen here.

Sales 269
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Matt covers the entire pipeline – demand generation , lead management , sales effectiveness, technology, and more – all focused on helping you find, manage, and win more business. Spurvey deconstructs 21st-century leaders and extracts modern day sales strategies, tools, and tactics that listeners can use to improve their business and life.

Sales 100
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

The bar is low for setting up Facebook ads; it’s easy for any business to run an ad. In a 2013 Edelman survey of 11,000 people, a majority of respondents reported concern that businesses don’t ask about their needs often enough. Only 10% of respondents felt businesses were doing a good job of it. This trend is holding strong.