Moz

SEPTEMBER 28, 2020

I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. 4) Embrace local e-commerce and product listings. Put your products everywhere you can.

Commerce 73

Commerce Entertainment Retail Profiling 73

Moz

JUNE 8, 2020

Now it’s time to research specific demand. For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Assess local demand.

Alliance 72

Alliance Business Marketing Marketing 72

Moz

JANUARY 28, 2019

Transportation and travel services (auto sales and maintenance, auto rentals, travel agencies, tour guides, charging stations, etc.) A travel agency could manage business trips. Document your research. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience.

Restaurants 60

Restaurants Marketing Marketing Travel 60

Moz

MAY 18, 2020

Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. We’re dividing and conquering to cover more research ground more quickly, share learnings from our own areas of expertise, delivering a stronger product, and speeding it up by weeks.

Win 71

Win Commerce Knowledge Competitive 71