Zoominfo

MAY 20, 2019

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. With so many responsibilities on their plates, B2B marketers and sales professionals can’t afford to waste such valuable time in inefficient meetings. Executives consider more than 67% of meetings a failure.

Business 221

Business Restaurants Briefing Technology 221

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive.

Marketing 113

Marketing Marketing Sales Innovation 113

mention

OCTOBER 11, 2023

“Should you set up shop as a marketing generalist or a specialized expert ?” And why not? And why not? Table of contents : Why Go Niche? Strategies to Secure Your Niche Success Employ Digital Tools Find Your Digital Sweet Spot Why Go Niche? So why should you fight this urge and choose the road less traveled?

Marketing 167

Marketing Marketing Commerce Knowledge 167

Zoominfo

SEPTEMBER 3, 2018

Let’s look at some examples: Surveys for better buyer personas: To create accurate buyer personas you must gather demographic, technographic, and firmographic data to better understand why customers make purchase decisions. This particular type of survey should be geared toward customers who have purchased the specific product in question.

Business 133

Business Competitive Landscape Travel Benchmarking 133

Zoominfo

SEPTEMBER 3, 2018

Let’s look at some examples: Surveys for better buyer personas: To create accurate buyer personas you must gather demographic, technographic, and firmographic data to better understand why customers make purchase decisions. This particular type of survey should be geared toward customers who have purchased the specific product in question.

Business 100

Business Competitive Landscape Travel Benchmarking 100

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level.

Win 100

Win Business Brainstorming Restaurants 100

Zoominfo

JULY 24, 2018

The latest tactic modern recruiters should know about? Just as marketers capture and convert leads into sales with targeted content, creative recruiters can use the same tactics to grow and nurture their talent pool. In today’s blog post, we reveal six steps to kick-start your inbound recruiting strategy. Let’s get into it!

Profiling 172

Profiling Brainstorming Education Benchmarking 172