Zoominfo

MAY 11, 2020

While cloud migration is a hot topic with many IT teams, they struggle with problems like controlling cloud consumption costs or mitigating security risks. But don’t forget about your sales territory plan. It’s a critical team effort to determine the best place to win. These pain points represent an opportunity in the IT market.

Sales 100

Sales SWOT Loss Market Segmentation 100

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics.

Sales 130

Sales Profiling Gaming Win 130

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. If the goal is to raise awareness, they might be social media content and blog posts. For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Benchmarking 130

Benchmarking Win Sales Finance 130

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Because every business adapts ABM to suit their own growth model, the definition changes to fit. But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work. ABM isn’t a quick and easy win.

Win 82

Win Marketing Marketing Profiling 82

Zoominfo

AUGUST 30, 2023

Intent data is a type of market intelligence that shows which leads or accounts are actively researching topics related to your business. When research on a particular topic is higher than usual, the account “spikes” on those topics. Often, businesses will use bidstream data as their third-party data source.

Sales 147

Sales Advantage Advantage Research 147

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. The Blogging Millionaire. 1. This Old Marketing Podcast. Listen here.

Marketing 252

Marketing Marketing Copywrite Sales 252

Zoominfo

JULY 14, 2023

Content marketing is a broad channel that can include different types of content such as blogs, eBooks, research reports and one-pagers. Paid search advertising Paid search advertising targets potential customers while they are browsing the web for topics related to your business.

Marketing 130

Marketing Marketing Sales Research 130

Zoominfo

NOVEMBER 8, 2021

What topics are trending in your targeted region? This can help inform everything from your ABM approach to your content strategy and your sales engagement plans. ZoomInfo MarketingOS Finally, ABM with data you can trust. Do they prefer blogs and webinars over press releases and whitepapers? Intent data.

Marketing 130

Marketing Marketing Due Diligence Sales 130

Zoominfo

DECEMBER 20, 2019

We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. Before you write another blog post, read this.” Idea for [topic the prospect cares about]”. The post B2B Cold Email Subject Lines: What’s Hot, What’s Not appeared first on ZoomInfo Blog.

Sports 243

Sports Gaming Sales Capital 243

Zoominfo

AUGUST 29, 2019

One had an experience in which she had asked a vendor to speak to very specific topics and solutions, but he ended up giving a very generic pitch during the presentation. If you’re executing account-based sales development (ABSD) or your marketing team is doing account-based marketing (ABM), this is especially bad form.

Sales 199

Sales Technology Technology Profiling 199

Zoominfo

MAY 21, 2021

When research on a particular topic is higher than usual, the account spikes on those topics. Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. Of course, it’s hard to act on raw data.

Sales 130

Sales Research Sports Win 130

CXL

MAY 27, 2022

Hubspot’s free ideas generator helps people come up with new blog content. Lead generation and account-based marketing (ABM) are demand generation strategies that work in opposite directions. ABM focuses on driving demand to a targeted account. To do this, the company ran an ABM program alongside its lead gen efforts.

Entertainment 76

Entertainment Education Brainstorming Research 76

Zoominfo

DECEMBER 20, 2019

” We sifted through top blogs to find the best cold email subject lines, plus some fresh, real-life examples from our own salespeople. Before you write another blog post, read this.” Idea for [topic the prospect cares about]” “Find out where they went to school. We’ll go ahead and assume the answer is “no.”

Sports 130

Sports Sales Gaming Capital 130