Lead Generation: Tips for Creating Effective Landing Pages
mention
DECEMBER 2, 2022
Long-form written content is better suited for blog posts, content offers and pillar pages. You could also use A/B testing to test color differences (more on that later). Tip 8: Conduct A/B testing. Only 17% of marketers use A/B testing on their landing pages to boost conversion rates. Tip 1: Limit form fields.
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