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4 Tried and True B2B Digital Marketing Strategies

Zoominfo

In fact, best-in-class software companies report a 60% conversion rate following a free trial ( source ). Many leading companies have also benefited immensely from this business model including Hotmail, Dropbox, and Hubspot. The post 4 Tried and True B2B Digital Marketing Strategies appeared first on ZoomInfo Blog.

Marketing 154
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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

At this year’s INBOUND conference , HubSpot CEO Yamini Rangan said the smartest go-to-market professionals will use GenAI with one goal in mind: “To drive customer connection.” “We Layering AI over a rich dataset enables granular prioritization of target companies based on their attributes and pain points.

Marketing 130
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Featured Video: How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less. searching for recipes, directions, or new bars to try out.

Marketing 220
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Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Moz

I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. SEO Essentials Certificate FAQs.

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How to Get Started Building Links for SEO

Moz

Google does not want people to link to pages because they were paid or incentivized to do so, or create links to their websites themselves — those types of links should use the “nofollow” attribute. When you’re just getting started, services like Help a Reporter Out (HARO) are great. Contribute your expertise using services like HARO.

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How to Do Affiliate Marketing and Reach the Right People

Similarweb

The vendor can concentrate on developing the best product or service, and affiliates, who usually have a very high return on investment (ROI), can focus on reaching the right audiences with effective marketing campaigns , social media posts, tutorials , blogging , email marketing , etc. The most successful affiliate programs don’t stop there.

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SEO Channel Context: An Analysis of Growth Opportunities

Moz

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. You can see the whole SEO channel context analysis in this Data Studio SEO report template. You're being a human and you're analyzing.