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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Our strength is digital whether it is AI, digital learning platforms or mixed reality and we combine it with a passion for tennis. Working with Infosys over the past five years has enabled us to set new benchmarks in fan engagement using digital technologies,” says Tennis Australia CEO and Australian Open Tournament Director, Craig Tiley.

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The DX roadmap: David Rogers on driving digital transformation success

CIO

When they look at a new problem, they start by gathering loads of third-party data and benchmarking through consulting firms. For example, CNN decided to get into digital news after looking at many benchmarks and reading several reports, thinking subscribers will pay monthly for a standalone news app.

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The Expert Guide to Creating a Marketing Growth Strategy

CXL

When it comes to process, growth marketers must learn to fail. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. The growth marketing process is all about rapid experimentation, learning, and adaptability. Growth is everyone’s business.

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7 Strategies for Conducting Online Market Research

Netbasequid

Plus, you can use their data to benchmark against your own efforts. And savvy brands have learned to use this to their advantage in marketing. Delving deeper, we find that in Entertainment , popular movie series that span back 2 decades are receiving a lot of love––The Matrix and Jurassic Park. You will crash.

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Crucial Competitor Tracking Tips & Ideas

Netbasequid

Here are three fundamental reasons to track your competitors: Benchmarking: Establishing benchmarks for engagement, social media reach, impressions, sentiment, and brand passion is crucial for brands in various industries. By knowing where your competitors sit within this categorical matrix, you can predict their future trajectory.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Benchmarking. Take a deep breath, it's going to be okay.

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Implications of the Fed’s Increased Inflation Target

Alpha Sense BI

Further, debt will be priced within a risk matrix that acknowledges federal deficits, political dysfunction, and potential inflation-related losses. As of October 6, the rate on the benchmark 10-year Treasury Inflation-Protected Securities stood at 2.48%, marking a significant increase compared to a decade ago. Is a 2% Target Feasible?

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