article thumbnail

Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?

article thumbnail

How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Working with Infosys over the past five years has enabled us to set new benchmarks in fan engagement using digital technologies,” says Tennis Australia CEO and Australian Open Tournament Director, Craig Tiley. A major achievement was improving the ticketing pathway online for the returning five-day event.

Sports 617
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Top Competitive Intelligence Tools For Data Manipulation

Aqute Intelligence

Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. I-Matrix lets you: Build financial models Identify trends and anomalies Create snapshots visualizations 6.

article thumbnail

The DX roadmap: David Rogers on driving digital transformation success

CIO

When they look at a new problem, they start by gathering loads of third-party data and benchmarking through consulting firms. For example, CNN decided to get into digital news after looking at many benchmarks and reading several reports, thinking subscribers will pay monthly for a standalone news app.

article thumbnail

7 Strategies for Conducting Online Market Research

Netbasequid

Plus, you can use their data to benchmark against your own efforts. Delving deeper, we find that in Entertainment , popular movie series that span back 2 decades are receiving a lot of love––The Matrix and Jurassic Park. Benchmarking against your competition is a good way to understand your place in the ever-changing market!

article thumbnail

Crucial Competitor Tracking Tips & Ideas

Netbasequid

Here are three fundamental reasons to track your competitors: Benchmarking: Establishing benchmarks for engagement, social media reach, impressions, sentiment, and brand passion is crucial for brands in various industries. By knowing where your competitors sit within this categorical matrix, you can predict their future trajectory.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

CXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Conduct surveys and focus groups to get a benchmark for how your customers and prospects perceive your brand and products. Getting to know the 4 major types of growth strategies in marketing.