CIO

APRIL 30, 2023

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 554

Sports Innovation Gaming Matrix 554

Netbasequid

AUGUST 15, 2022

Plus, you can use their data to benchmark against your own efforts. Delving deeper, we find that in Entertainment , popular movie series that span back 2 decades are receiving a lot of love––The Matrix and Jurassic Park. Benchmarking against your competition is a good way to understand your place in the ever-changing market!

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

MAY 1, 2023

Here are three fundamental reasons to track your competitors: Benchmarking: Establishing benchmarks for engagement, social media reach, impressions, sentiment, and brand passion is crucial for brands in various industries. By knowing where your competitors sit within this categorical matrix, you can predict their future trajectory.

Competitive Intelligence 52

Competitive Intelligence Competitive Benchmarking Business Intelligence 52

CXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In such a fast-paced environment, to “fail fast” is to win. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Winning affects attitudes and behaviors positively.

Marketing 96

Marketing Marketing Startups Benchmarking 96