CIO

APRIL 30, 2023

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 617

Sports Innovation Gaming Matrix 617

CXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Growth is everyone’s business.

Marketing 96

Marketing Marketing Startups Benchmarking 96

Netbasequid

AUGUST 15, 2022

Plus, you can use their data to benchmark against your own efforts. And savvy brands have learned to use this to their advantage in marketing. Delving deeper, we find that in Entertainment , popular movie series that span back 2 decades are receiving a lot of love––The Matrix and Jurassic Park. You will crash.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

MAY 1, 2023

Here are three fundamental reasons to track your competitors: Benchmarking: Establishing benchmarks for engagement, social media reach, impressions, sentiment, and brand passion is crucial for brands in various industries. By knowing where your competitors sit within this categorical matrix, you can predict their future trajectory.

Competitive Intelligence 52

Competitive Intelligence Competitive Benchmarking Business Intelligence 52