CIO

SEPTEMBER 19, 2023

When they look at a new problem, they start by gathering loads of third-party data and benchmarking through consulting firms. For example, CNN decided to get into digital news after looking at many benchmarks and reading several reports, thinking subscribers will pay monthly for a standalone news app.

Benchmarking 813

Benchmarking Matrix Innovation Human Resources 813

CXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. The growth marketing process is all about rapid experimentation, learning, and adaptability. Growth is everyone’s business.

Marketing 96

Marketing Marketing Startups Benchmarking 96

Netbasequid

MAY 1, 2023

Here are three fundamental reasons to track your competitors: Benchmarking: Establishing benchmarks for engagement, social media reach, impressions, sentiment, and brand passion is crucial for brands in various industries. By knowing where your competitors sit within this categorical matrix, you can predict their future trajectory.

Competitive Intelligence 52

Competitive Intelligence Competitive Benchmarking Business Intelligence 52