article thumbnail

Instacart Looks for a Fresh Perspective [Agency Pitch Series]

Similarweb

Benchmark against direct competitors. Benchmarking against direct competitors of Instacart. The first step in benchmarking is identifying your top competitors. Doordash.com earns most of the traffic share for terms like food near me , delivery near me , and restaurants near me. Knowledge is power.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

CXL

Such as Twitter Spaces : And Facebook’s audio chat rooms : And Spotify’s Greenroom : This strategy is only possible with a deep knowledge of your customer. In that case, the company has existing knowledge of the space and can leverage its networks and credibility for market expansion. Unrelated diversification.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Keyword Bidding: What It Is and How to Win Google Auctions

Similarweb

For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans. Using your own common sense and knowledge, you can make a list of potential keywords. How can you determine your keyword bidding strategy?

Win 52
article thumbnail

People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Or how about pages that are ranking highly in search results, only to get crowded out by a featured snippet, a Knowledge Panel, Google Ads, or whatever the latest SERP feature is? Your Mexican restaurant client in downtown isn’t really competing with your Mexican restaurant client uptown when a user searches for “best tacos.”

article thumbnail

What Are Business Reports And Why They Are Important: Examples & Templates

Datapine Blog

All these little alterations in your business activities are impacting the global well-being of your company, your warehouse, your restaurant, or even your healthcare facility. Benchmarking: If you know how to set up a business-centric report with efficiency, you will gain the ability to set defined, accurate benchmarks.

Business 119
article thumbnail

Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Datapine Blog

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. As stated by the author, it is not necessary to have experience or knowledge in large-scale data analysis to understand this book, but basic database knowledge is preferred. trillion each year.

article thumbnail

Differentiation Strategy (and the Sea of Sameness)

CXL

Constant comparison and benchmarking leads to conformity, and competitors become less differentiated over time. People perceive those businesses to have more knowledge, experience, or understanding of their area, giving customers a reason to choose them. There’s a restaurant offering Swedish meatballs and other delights.

Gaming 135