Benchmarking Competitor Analysis Knowledge Restaurants 
Similarweb
NOVEMBER 29, 2021
For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans. Using your own common sense and knowledge, you can make a list of potential keywords. Competitor analysis tools.
Moz
FEBRUARY 10, 2019
Or how about pages that are ranking highly in search results, only to get crowded out by a featured snippet, a Knowledge Panel, Google Ads, or whatever the latest SERP feature is? Your competitors are always on your heels, technology is always changing, and Google is constantly changing the search experience.
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