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Instacart Looks for a Fresh Perspective [Agency Pitch Series]

Similarweb

The competition is likely fierce, so it’s essential that you have a competitive advantage. . Benchmark against direct competitors. Benchmarking against direct competitors of Instacart. The first step in benchmarking is identifying your top competitors. Knowledge is power. Understand your prospect’s market.

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Differentiation Strategy (and the Sea of Sameness)

CXL

The more competition, the stronger the commitment to differentiation should be. Constant comparison and benchmarking leads to conformity, and competitors become less differentiated over time. People perceive those businesses to have more knowledge, experience, or understanding of their area, giving customers a reason to choose them.

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