Benchmarking, Globalization, Market Research and Marketing

How to Conduct Consumer and Retail Market Research

Alpha Sense BI

MAY 2, 2024

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

Market Research

Market Research Marketing Research Retail Research

The Evolution of Pharma Market Research

Alpha Sense BI

MARCH 10, 2023

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

Market Research

Market Research Marketing Research Research Pharmaceutical

Sentiment Analysis: Understanding Perception for Better Marketing

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis

Analysis Marketing Marketing Benchmarking

10 Types of Market Research To Power Your Marketing

Netbasequid

AUGUST 5, 2021

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 billion U.S. Observation.

Market Research

Market Research Marketing Research Research Marketing

16 Market research companies in Chicago for reliable consumer insights

ATTEST

MARCH 20, 2023

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.

Market Research

Market Research Marketing Research Research Marketing

The Difference Between Consumer Insights & Market Research

Netbasequid

MARCH 25, 2021

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

Market Research

Market Research Marketing Research Research Marketing

How to Conduct Tech Market Research

Alpha Sense BI

JUNE 23, 2023

The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, market research is imperative.

Market Research

Market Research Marketing Research Research Marketing

10 Best market research companies in the UK for reliable data and analysis

ATTEST

MARCH 27, 2023

The UK market remains a key choice for businesses looking to expand their customer base and unlock growth opportunities. Market research companies in the UK can help you make strategic business decisions with consumer insights. But finding a market research company or platform that’s right for you can be challenging.

Market Research

Market Research Marketing Research Research Analysis

Competitor Benchmarking: What It Is & How It Works

Netbasequid

JUNE 1, 2022

Keeping an eye on your competitors is critical for understanding your place in the market. We are going to detail some of these opportunities, as well as what competitor benchmarking is, how it’s used, as well as some best practices. As of 2020, the global business intelligence adoption rate was 26%. Best Practices in Action.

Benchmarking

Benchmarking IT Competitive Competitive Intelligence

The 12 best market research tools for reliable data analysis in 2023

ATTEST

OCTOBER 19, 2022

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?

Market Research

Market Research Marketing Research Data Analysis Research

Top 15 market research companies in the United States (US)

ATTEST

FEBRUARY 24, 2023

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side.

Market Research

Market Research Marketing Research Research Marketing

10 Market Research Tools to Trial in 2023 (Free and Paid)

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. But how do you move away from reactive research processes?

Market Research

Market Research Marketing Research Research Marketing

10 Market Research Tools to Trial in 2023 (Free and Paid)

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. But how do you move away from reactive research processes?

Market Research

Market Research Marketing Research Research Marketing

How To Present Your Market Research Results And Reports In An Efficient Way

Datapine Blog

SEPTEMBER 1, 2020

, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A Market Research Report?

Market Research

Market Research Marketing Research Research KPI

Ep. 313 – How to add Strategy to Market Research

Happy Market

OCTOBER 20, 2020

In this episode, we’ll be providing tips on how to add strategy to market research. Referenced Guests: Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation LinkedIn: [link] [link] [link]. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers?

Market Research

Market Research Marketing Research Research Marketing

Ep. 404 – Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them

Happy Market

MARCH 8, 2021

My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation). Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch. Find Ken Online: LinkedIn: [link].

Market Research

Market Research Marketing Research Research Benchmarking

Ep. 405 – How to Navigate a Successful Career in Market Research

Happy Market

MARCH 23, 2021

In this episode, we’ll be providing tips on how to navigate a successful career in market research. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? Hi Happy Market Research Listeners! Chueyee Yang: Hi Everyone!

Market Research

Market Research Marketing Research Research Marketing

Ep. 309 – Katrina Noelle & Janet Standen, Founders of Scoot Insights, on User Experience vs. Market Research

Happy Market

AUGUST 18, 2020

Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. You are listening to the Happy Market Research Podcast.

Market Research

Market Research Marketing Research Research Benchmarking

Ep. 317 – Daniel Stradtman, VP of Consumer & Market Insights at The Lubrizol Corporation, on how to add Strategy to Market Research

Happy Market

DECEMBER 7, 2020

This episode of the Happy Market Research Podcast was recorded in July 2020. My guest today is Daniel Stradtman VP of Consumer & Market Insights at The Lubrizol Corporation, a Berkshire Hathaway Company The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial, and consumer markets.

Market Research

Market Research Marketing Research Research Pharmaceutical

Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

Happy Market

OCTOBER 27, 2020

It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP, and its global headquarters are in London, UK. You're listening to the Happy Market Research Podcast.

Market Research

Market Research Marketing Research Research Management

3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

Benchmarking

Benchmarking Market Intelligence Competitive Intelligence

Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

Happy Market

APRIL 1, 2021

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. 00:00:00] Jamin: Hi, I'm Jamin.

Market Research

Market Research Marketing Research Research Commerce

Ep. 311 – Jared Feldman, CEO & Founder of Canvs AI, on how to Navigate a Successful Career in Market Research

Happy Market

SEPTEMBER 1, 2020

Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast.

Market Research

Market Research Marketing Research Research Benchmarking

Ep. 308 – Rick Kelly, Chief Product Officer at Fuel Cycle on how to Navigate a Successful Career in Market Research

Happy Market

AUGUST 14, 2020

Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. My guest today is Rick Kelly, Chief Product Officer at Fuel Cycle.

Market Research

Market Research Marketing Research Research Benchmarking

Ep. 318 – Dominic Carter & Debbie Howard, of The Carter Group, on how to add Strategy to Market Research

Happy Market

DECEMBER 16, 2020

Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? 00:00:00]Jamin Brazil: Hi, I’m Jamin.

Market Research

Market Research Marketing Research Research Commerce

Quid Social Global Language & Consumer Insight Capabilities

Netbasequid

FEBRUARY 24, 2021

Quid Social’s Global Language Support. Global language support for Quid Social enables you to analyze NetBase topics and saved analyses containing posts authored in Chinese, French, German, Italian, Japanese, Korean, and Spanish. It has some amazing marketing and knows how to generate buzz. Quid Social for Product Launches.

Globalization

Globalization Benchmarking Analysis Competitive Intelligence

Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research

Happy Market

FEBRUARY 23, 2021

Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he founded THREE Group, an independent marketing and brand consultancy, and operated as its CEO for 11 years. You're listening to the Happy Market Research podcast.

Market Research

Market Research Marketing Research Research Marketing

8 Tools To Level Up Your Market Analysis in 2023 (Free & Paid)

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis

Analysis Marketing Marketing Primary Research

Life Insurance Providers Global Market Opportunities And Strategies To 2030: COVID-19 Impact and Recovery

Wink Intel

MARCH 29, 2021

New York, March 29, 2021 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Life Insurance Providers Global Market Opportunities And Strategies To 2030: COVID-19 Impact and Recovery” – [link]. Description: Where is the largest and fastest growing market for the life insurance providers?

Globalization

Globalization Competitive Landscape Briefing Marketing

Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

FEBRUARY 24, 2023

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

Profiling

Profiling Benchmarking Market Research Marketing Research

12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.

Battlecard

Battlecard Startups Competitor Analysis Competitive Intelligence

How to Complete a Competitive Audit

Netbasequid

JUNE 8, 2022

The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. A competitive audit can help companies establish marketing benchmarks by discovering what others in their industry are doing and the results they get from it. To fill market gaps.

Competitive

Competitive Benchmarking Analysis SCIP

How the CX Team at NetBase Quid® Helps Brands Hit the Ground Running

Netbasequid

JANUARY 20, 2023

Customer support is everything, particularly when a brand needs help with the platform housing its consumer and market intelligence. In today’s fast-paced market, companies need their consumer and market research analysts to quickly conquer learning curves, as lost time equals lost opportunities and revenue.

Knowledge

Knowledge Market Research Marketing Research Education

45 Top YouTube Channels for Marketing Professionals

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Marketing

Marketing Marketing Travel Education

10 Market-Moving Trends to Watch in 2023

Alpha Sense BI

DECEMBER 28, 2022

Between the Russian-Ukrainian war , supply chain disruptions , record-breaking inflation, and extreme market volatility, dreams of normalcy quickly vanished into thin air. As we move into 2023, market volatility is only expected to worsen. As we move into 2023, market volatility is only expected to worsen.

Marketing

Marketing Marketing Globalization Finance

Ep. 305 – Andrew Moffatt – How Sample Quality has Changed and What you can do to Adapt

Happy Market

APRIL 28, 2020

Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International which was acquired by Dynata where he started as a Sales Director and moved up to SVP, Global Strategic Partnerships. I’m Jamin Brazil.

Benchmarking

Benchmarking Market Research Marketing Research Globalization

The Value of Broker Research: Insights You Won’t Find Elsewhere

Alpha Sense BI

NOVEMBER 17, 2023

In today’s market, getting ahead of the competition means acting on information before most are even privy to it. Broker research proves to contain more than just the essential information needed for a professional to navigate an industry.

Research

Research Due Diligence Analysis Competitive

Mario Carrasco, cofounder of ThinkNow, on the Role of Diversity in Consumer Insights

Happy Market

JULY 31, 2020

Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This is Jamin, you're listening to the Happy Market Research podcast.

Benchmarking

Benchmarking Market Research Marketing Research Research

Energy Sector Seen to Regain Momentum After 2020 Slowdown

ArchIntel

APRIL 7, 2021

In the role, Ristvedt, who has experience in the renewables development, regulated utility and deregulated market spaces, is responsible for overseeing benchmarking and enterprise performance activities. Ristvedt began working at ISO New England in 2016 as an analyst within the organization’s market and resource administration.

Competitive Intelligence

Competitive Intelligence Profiling Briefing Competitive

11 Innovative advertising and creative testing companies for ads that convert

ATTEST

SEPTEMBER 21, 2023

A creative testing company is a specialized firm that helps you evaluate the effectiveness and appeal of advertising and marketing content before you launched it to the public. And you’re not alone—our team of expert market researchers is here to guide you, ensuring your creative and advertising testing are on point and insightful.

Innovation

Innovation Market Research Marketing Research Analysis

Ep. 304 – How to Transition Work from the Office to Home

Happy Market

APRIL 3, 2020

Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. 00:00:03] Jamin: Thanks for tuning in! 00:00:03] Jamin: Thanks for tuning in!

Benchmarking

Benchmarking Market Research Marketing Research Research

45 Top YouTube Channels for Marketing Professionals

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Marketing

Marketing Marketing Travel Education

Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

FEBRUARY 3, 2021

Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. Nancy Shirley serves as the global sales forecasting and competitive intelligence manager of Adient , an automotive seating manufacturing firm based in Plymouth, Michigan. These are the profiles of some of them.

Competitive Intelligence

Competitive Intelligence Competitive Intelligence Intelligence

10 Ways to Boost Your Brand’s Authority in the New Normal

mention

APRIL 7, 2021

As we’ve been adjusting into the new normal, companies are increasingly aware of changing up their marketing strategies. While pivoting has been necessary for most marketers and businesses, that doesn’t necessarily mean losing your brand’s essence and messaging. How does brand authority differ from brand positioning?

Education

Education Competitive Benchmarking Sales

How to Conduct Consumer and Retail Market Research

The Evolution of Pharma Market Research

Trending Sources

Sentiment Analysis: Understanding Perception for Better Marketing

10 Types of Market Research To Power Your Marketing

16 Market research companies in Chicago for reliable consumer insights

The Difference Between Consumer Insights & Market Research

How to Conduct Tech Market Research

10 Best market research companies in the UK for reliable data and analysis

Competitor Benchmarking: What It Is & How It Works

The 12 best market research tools for reliable data analysis in 2023

Top 15 market research companies in the United States (US)

10 Market Research Tools to Trial in 2023 (Free and Paid)

10 Market Research Tools to Trial in 2023 (Free and Paid)

How To Present Your Market Research Results And Reports In An Efficient Way

Ep. 313 – How to add Strategy to Market Research

Ep. 404 – Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them

Ep. 405 – How to Navigate a Successful Career in Market Research

Ep. 309 – Katrina Noelle & Janet Standen, Founders of Scoot Insights, on User Experience vs. Market Research

Ep. 317 – Daniel Stradtman, VP of Consumer & Market Insights at The Lubrizol Corporation, on how to add Strategy to Market Research

Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

Ep. 311 – Jared Feldman, CEO & Founder of Canvs AI, on how to Navigate a Successful Career in Market Research

Ep. 308 – Rick Kelly, Chief Product Officer at Fuel Cycle on how to Navigate a Successful Career in Market Research

Ep. 318 – Dominic Carter & Debbie Howard, of The Carter Group, on how to add Strategy to Market Research

Quid Social Global Language & Consumer Insight Capabilities

Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research

8 Tools To Level Up Your Market Analysis in 2023 (Free & Paid)

Life Insurance Providers Global Market Opportunities And Strategies To 2030: COVID-19 Impact and Recovery

Top 15 consumer insights companies for data-driven customer profiling in 2023

12 Competitor Monitoring Tools to Trial in 2024

How to Complete a Competitive Audit

How the CX Team at NetBase Quid® Helps Brands Hit the Ground Running

45 Top YouTube Channels for Marketing Professionals

10 Market-Moving Trends to Watch in 2023

Ep. 305 – Andrew Moffatt – How Sample Quality has Changed and What you can do to Adapt

The Value of Broker Research: Insights You Won’t Find Elsewhere

Mario Carrasco, cofounder of ThinkNow, on the Role of Diversity in Consumer Insights

Energy Sector Seen to Regain Momentum After 2020 Slowdown

11 Innovative advertising and creative testing companies for ads that convert

Ep. 304 – How to Transition Work from the Office to Home

45 Top YouTube Channels for Marketing Professionals

Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

10 Ways to Boost Your Brand’s Authority in the New Normal

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