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Should you build or buy generative AI?

CIO

Organizations don’t want to fall behind the competition, but they also want to avoid embarrassments like going to court, only to discover the legal precedent cited is made up by a large language model (LLM) prone to generating a plausible rather than factual answer. “As

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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research.

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Top 15 Retail Media Networks to Watch in 2024 [Updated]

Tinuiti

Ecommerce Top 15 Retail Media Networks to Watch in 2024 [Updated] By Tinuiti Team Dec 22 2023 When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. Focus on the foundations of what a retail media network is to guide you. And…it hasn’t stopped.

Retail 130
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Top 15 Retail Media Networks to Watch in 2024 [Updated]

Tinuiti

Ecommerce Top 15 Retail Media Networks to Watch in 2024 [Updated] By Tinuiti Team Dec 22 2023 When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. Focus on the foundations of what a retail media network is to guide you. And…it hasn’t stopped.

Retail 130
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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

Check out the 12 top consumer research agencies for data-driven customer profiling in this article. Get a true understanding of your target customers Make sure you’re targeting the right people, in the right places, at the right time, with reliable customer profiling from Attest Book a demo 2.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. These are the profiles of some of them. Fifty years ago the U.S.

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Social commerce: A guide for brands and retailers

bazaarvoice

Brands on Pinterest can also enable a Shop tab on their profile, consolidating all of their shoppable images and video Pins According to Pinterest , shoppers are willing to spend “80% more per month” on their platform compared to other social commerce platforms. Pro tip: Calculate the impact UGC can have on your ROI right here.