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Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

Happy Market

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z.

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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. Blake Reuter Market Intel Manager GE Capital Americas.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

Lukas Voda is the manager for competitive intelligence at Caterpillar , a Deerfield, Illinois-headquartered manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. John Johnson Senior Manager Nissan Motor Corporation.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. per month Guru Plan : Suitable for small and medium businesses and growing marketing agencies. Priced at $119.95

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

69% of people surveyed by Nielsen said they turned to e-commerce to buy household goods for the first time during the pandemic. Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Finding unmet needs.

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What is a Competitive Analysis? 2023 Guide

Netbasequid

There’s a Market-Based View (MBV) economic theory that sees market conditions as the primary strength for competitive businesses. As marketers, we know that having market intelligence – e.g., about new businesses, patent applications, and developing partnerships – is crucial to maintaining a competitive edge.

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Manufacturing Trends and Outlook for 2024

Alpha Sense BI

With this e-commerce boom, manufacturers now have the opportunity to sell directly to consumers, which is appealing for several reasons. AlphaSense is a leading provider of market intelligence, including 10,000+ high-quality content sources from more than 1,500 leading research providers—all in a single platform.

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