Primary Intelligence
JUNE 23, 2021
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.
Crayon
MAY 22, 2023
Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? You can’t afford to not search for important competitive insights.
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Evalueserve
MARCH 15, 2021
Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. What information will be essential in this meeting? Value Matrix.
Primary Intelligence
JANUARY 23, 2023
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
Aqute Intelligence
SEPTEMBER 6, 2023
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. It’s all about finding those deal-winning insights that can tip the scales in your favor during negotiations. Need a quote for competitor research?
Fuld
MAY 3, 2021
With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. A business with strong CRM information is well-positioned to succeed in this. Active Selling.
Primary Intelligence
APRIL 13, 2020
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
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