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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. But overall, we see this as a huge opportunity. We’re testing ChatGPT at an individual level,” he says.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. Substantiating this is a recent analysis by TOPO that explains while B2B marketing teams are rightly investing heavily across diverse intent data sources, the No.1

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The Marketer’s Guide to B2B Growth Hacking

Zoominfo

The first thing you need to know about growth hacking is that, in order to be successful, you must always be one step ahead of the game. Use your best buyers as your research laboratory. Revamp your approach to growth by using your best customers as a research laboratory. B2B Growth Hacking Tips and Best Practices.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. Three, two, one, go! .

Sports 111
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

The following video covers eight game changing social media engagement hacks that will help you grow your brand. If your products are relatively expensive, potential customers generally spend some time doing research before purchasing. Mistake #15: Using the Wrong Metrics and Neglecting Analysis. Source: Econsultancy.com.

Marketing 212
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4 Ways AI Can Improve Your Marketing Strategy

Smart Data Collective

Strategy is no longer something dreamed up by humans in a brainstorming room on a Tuesday afternoon. AI is getting into the game when it comes to ideation and implementation. AI programs can help address this issue by refining keyword research and discovering target market insights.

Marketing 261
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The Complete Guide to Consumer Insights: What They Are & Why They Matter

Netbasequid

Check out the example below: This type of text categorization is a game-changer for finding consumer insights fast. And consumer insights are great for brainstorming marketing ideas. The end goal of consumer research is to create a deeper understanding of your target audience. Audience Analysis. Issue Response.