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War Gaming: Stress-test your competitive options

Fuld

Do you want to be one step ahead of the game? Then war gaming is the must-have tool for your company. Fuld & Company has decades of experience in designing and facilitating war gaming workshops for companies across virtually all industries. Are you tired of reacting to your competitors’ moves?

Gaming 52
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Ivell adds that generative AI could create unwelcome competitive dynamics. “As

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Competitive Intelligence Tips for DTC Brands to Master Digital Transformation

Netbasequid

Here we’ll look at a few competitive intelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitive intelligence and consumer intelligence to what other brands are getting right means efficiency. Who doesn’t want to step up their influencer game and grow their share of voice?

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. Three, two, one, go! .

Sports 111
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

The following video covers eight game changing social media engagement hacks that will help you grow your brand. Mistake #15: Using the Wrong Metrics and Neglecting Analysis. Brainstorm with others in your company to come up with a list of new, relevant verticals before beginning your next campaign. Source: Econsultancy.com.

Marketing 212
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How to Determine Search Intent: A Step-by-Step Guide

SpyFu

Search intent analysis is the art of understanding the people behind a Google search. Before writing this article, we analyzed search intent for "search intent analysis." Doing this kind of analysis can help you start to understand who these searchers are. Even with the best marketing magic, we can't read minds. (It

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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Let’s say you’re on the coaching staff of a football team and you want to review the most recent game. Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset. Your data is used differently depending on whether you are conducting BI or BA analysis.