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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. This makes it almost impossible to monetize, and, therefore, fund the implementation and usage of the algorithms. But overall, we see this as a huge opportunity.

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Topical Authority in SEO: What Is It & How to Build It

mention

In this article, you will learn what topical authority is, why it’s important, and how to strategically build your website to be a topical authority. Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Let’s get right into it! Table of Contents: What is Topical Authority ?

IT 273
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15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. What We Can Learn About Productivity and Focus from a Cognitive Neuroscientist and High-Performance Psychologist. It is understandable. Source: Asana.

Marketing 350
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The Complete Guide to Effective Content Marketing Optimization on YouTube

mention

Taking the First Steps: Keyword Research for YouTube Content Optimization Elements — Engaging Users’ Interest On-page Optimization Elements — Engaging YouTube’s Algorithm Additional optimization — Becoming a YouTube master! On-page Optimization Elements — Engaging YouTube’s Algorithm. Conclusion.

Marketing 341
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Unlock the Value of Internal Content with Generative AI

Alpha Sense BI

In our 2023 State of Gen AI & Market Intelligence report —which surveyed 500-plus professionals across various industries including Corporate Development, Corporate Strategy, Competitive Intelligence—a vast majority (over 80%) of respondents plan to leverage genAI tools in their research this coming year.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

In this article, you’ll learn how to develop a marketing strategy for the growth stage. When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing. It also gives you a competitive advantage.

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6 generative AI hazards IT leaders should avoid

CIO

Many businesses cite copyright as an area of concern (and the FTC appears to agree ); submitting a business plan that looks like it was copy pasted from your competition could be problematic. Take for instance processes and workflows where algorithmic bias could become a factor such as in HR and hiring.

IT 835