article thumbnail

The Embattled Southwest Airlines Still Has Superfans and You Should Too!

Netbasequid

And it’s a position that Southwest Airlines finds itself in right now! Southwest Airlines seems to be on the side of the majority. For now, there is at least one lesson learned from the Southwest Airlines Christmas catastrophe. Will your business survive the next crisis? How Southwest’s Crisis Evolved.

Airline 98
article thumbnail

What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

Competitors are busy gathering competitive intelligence about your company right now, and they likely aren’t eager for you to up your competitive intelligence gathering game. What Is Competitive Intelligence? There’s never been a better use case for this social media analytics and market intelligence combo.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Conduct A Thematic Analysis

Netbasequid

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. Consumer intelligence has never been so approachable. How to conduct a thematic analysis.

Analysis 105
article thumbnail

Competitive Intelligence Tips for DTC Brands to Master Digital Transformation

Netbasequid

Here we’ll look at a few competitive intelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitive intelligence and consumer intelligence to what other brands are getting right means efficiency. airlines as an example. But that doesn’t mean cutting corners.

article thumbnail

NetBase Quid Welcomes Rival IQ!

Netbasequid

And then we were also named a Leader in the 2021 Forrester New Wave: AI-Enabled Consumer Intelligence Platforms. Social listening is our cornerstone, and as we expand our leadership into the consumer marketing intelligence space, this investment helps us continue to deliver market-leading offerings to additional market segments.”.

Airline 98
article thumbnail

US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. percent less than in 2018.

Airline 104
article thumbnail

Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

Gaming 52