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How to Conduct A Thematic Analysis

Netbasequid

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. Consumer intelligence has never been so approachable. How to conduct a thematic analysis.

Analysis 105
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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. percent less than in 2018.

Airline 104
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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

Gaming 52
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Ranking & Monitoring VR Gaming Companies

Netbasequid

In this post, we will discuss the needs and expectations of VR gaming consumers and use the insights to set up a continuous ranking and monitoring dashboard on NetBase Quid® Intelligence Connector. This should be interesting for marketers across all industries as we’ll provide illustrations from different market segments.

Gaming 52
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Social Media Listening: A Must-Have Tool for Brands

Netbasequid

Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. Competitive intelligence. Influencer marketing.

Airline 98
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7 Tips for Text Analysis Success

Netbasequid

Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. The value of text analysis to your business intelligence cannot be overstated. Manual rules. Clustering.