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How to Conduct A Thematic Analysis

Netbasequid

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. An example would be filtering for boarding or baggage issues for airlines.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Executive Profile: Jim Drea, Business Intelligence and Analytics Director at Parker Aerospace. Drea started his career at Eaton focused on the company’s automotive business.

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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

Gaming 52
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Ranking & Monitoring VR Gaming Companies

Netbasequid

Example II: Airline Company determines its risk exposure To know the different factors of success in the airline industry, consumer data revealed the most popular topics of conversation among air travelers across the web. However, it should also look at how other airlines are doing on that metric. See the full dynamic table.

Gaming 52
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Social Media Listening: A Must-Have Tool for Brands

Netbasequid

Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. Influencer marketing. How does social media listening work?

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7 Tips for Text Analysis Success

Netbasequid

The value of text analysis to your business intelligence cannot be overstated. It can inform their market intelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). Suppose we need competitive intelligence on Spirit Airlines. Manual rules. Text categorization.