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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

Analysis 105
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7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Executive Profile: Jim Drea, Business Intelligence and Analytics Director at Parker Aerospace. Drea started his career at Eaton focused on the company’s automotive business.

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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

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Ranking & Monitoring VR Gaming Companies

Netbasequid

As the name suggests, the competitive index measures a brand’s competitiveness in the market. It supplements brand health analysis. Traditionally, these criteria would have been compiled on a spreadsheet and a nice table drawn as a template for regular analysis. Continuous ranking and monitoring in risk analysis.

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Social Media Listening: A Must-Have Tool for Brands

Netbasequid

Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use cases of social media listening are expansive. 5/21/21-5/28/21.

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