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How to Conduct A Thematic Analysis

Netbasequid

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s market research. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis?

Analysis 105
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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Executive Profile: Jim Drea, Business Intelligence and Analytics Director at Parker Aerospace. Drea started his career at Eaton focused on the company’s automotive business.

Airline 104
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Ranking & Monitoring VR Gaming Companies

Netbasequid

With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches. With such a high proportion of positive mentions to total mentions, Airline 3 is doing well in Reduced Inequalities.

Gaming 52
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7 Tips for Text Analysis Success

Netbasequid

The value of text analysis to your business intelligence cannot be overstated. It can inform their market intelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). Suppose we need competitive intelligence on Spirit Airlines. Manual rules. Text categorization.