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How to Conduct A Thematic Analysis

Netbasequid

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s market research. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis?

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. He spent nearly five years at Riverside Research, where he focused on guiding and selecting research and development investments to promote the products and solutions of customers and partners.

Airline 104
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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

Gaming 52
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Ranking & Monitoring VR Gaming Companies

Netbasequid

With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches. Realism Realism is one of the four important psychological variables for VR gaming identified by researchers.

Gaming 52
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Social Media Listening: A Must-Have Tool for Brands

Netbasequid

Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. Influencer marketing. How does social media listening work?

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7 Tips for Text Analysis Success

Netbasequid

The value of text analysis to your business intelligence cannot be overstated. It can inform their market intelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). Suppose we need competitive intelligence on Spirit Airlines. Manual rules. Text categorization.